Announced today, e-commerce giant Amazon.com Inc ( AMZN ) will no longer be selling any Google ( GOOG ) or Apple ( AAPL ) video-streaming devices on its site in an effort to push its Prime Instant Video streaming service.
Prime Video has become one of the main selling points for Amazon's popular $99 per year Prime membership, which also includes perks like free two-day shipping, unlimited access to more than a million songs, and access to the company's Element's line for everyday essential goods.
The Seattle-based company will continue to sell other streaming devices that are compatible with Prime Video, like its house line of Fire products, Roku, Xbox, and PlayStation consoles. Apple and Google, it seems, are just straight out of luck.
"It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion," Amazon said.
This move shows just how much Amazon wishes to expand its Prime Video service, and to make Amazon a leader in streaming video content and development. Its Emmy award-winning series Transparent , its deal with NBCUniversal to stream their critically acclaimed series Mr. Robot , and their recently announced multi-year licensing agreement with CBS that makes Prime Video the exclusive platform to stream three new CBS shows through 2018 are all steps in achieving Amazon's "being number one" goal.
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