Amazon OKs Adventure Series Hannah Grant Tour de France Inc.AMZN has green-lit an untitled documentary adventure series, Hannah Grant Tour de France. The release date for the season, however, is yet to be decided.

The series will be available in more than 200 countries and territories across the globe. Customers can watch the series on Prime Video via the Amazon Video app on TVs and connected devices like mobile, Fire TV, and online at at no additional cost to prime membership. Prime members can also download the series on their mobile devices for offline viewing at no additional cost.

In the last two years, shares of Amazon have steadily tread higher. The stock has returned 127.0% compared with the Electronic Commerce industry's gain of 70.7%.

About the Series

The series is inspired by Grant's book, The Grand Tour Cookbook, and highlights the importance of nutritious food required for professional athletes to stay alive. The story revolves around Hannah Grant, the Queen of Performance Cooking among pro cyclists, who prepares healthy meals for Team Orica-Scott's nine riders during the race. This race goes continues for around 23 days covering 21 stages and 2,200 miles.

The series is produced by Junto Entertainment and executive produced by Grant and Bove.

Conrad Riggs, Head of Unscripted, Amazon Originals, said "Hannah Grant is a world-class chef who has dedicated her career to fueling some of the world's most incredible athletes, operating under impossible conditions to create cuisine that is gourmet and that also fuels performance".

He added, "We are thrilled to give Amazon Prime members an inside look at the organized chaos behind one of the world's most prestigious and intense sporting events, in which Grant and her team thrive."

Our Take

The increasing popularity of tablets, smartphones and web-connected TVs has enhanced online video viewing and continues to attract consumers as well as leading technology companies like Alphabet GOOGL and Apple Inc. AAPL .

Therefore, Amazon is leaving no stone unturned to boost its digital media sales and attract new viewers by adding varied series and movies to its content lineup and making Prime Video more attractive.

With intense competition in online video content, majors such as Netflix, Inc. NFLX , Hulu and HBO, are witnessing substantial success. It is natural for Amazon to compete against them with successful acts of its own. The new documentary is expected to help Amazon penetrate further into the growing streaming market, at a lot faster rate., Inc. Price and Consensus, Inc. Price and Consensus |, Inc. Quote

Zacks Rank

Amazon currently has a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 (Strong Buy) Rank stocks here .

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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