Amazon Enhances Kids' Archive with Xilam Animation Deal Inc.AMZN recently announced a multi-year deal with Xilam Animation. The terms of the deal were kept confidential. This deal will expand the archive of children's shows on the company's video streaming site - Amazon Prime Instant Video India.

Amazon Instant Video is a digital video streaming and download service that lets users rent, buy or subscribe to a range of video content.

Over the last one year, shares of Amazon have been steadily treading higher. The stock has returned 28.97% compared with the Electronic Commerce industry's gain of 24.49%.

The Agreement

The deal will make Prime Instant Video India the exclusive online subscription service to stream all four existing seasons and the three upcoming seasons of the most popular animated series Oggy & the Cockroaches and Zig & Sharko.

Oggy & the Cockroaches is an animated comedy series for kids featuring a chubby cat named Oggy and three pesky roaches: Joey, Dee Dee and Marky. It explores the misadventures and confrontations between the cat and roaches in a hilarious way.

The other show, Zig & Sharko is about a hyena named Zig who lives on a volcano island with his crab pal, Bernie. Zig is busy making plans to trick a beautiful mermaid, Marina, whom he wants to eat but is always interrupted by a shark named Sharko.

In addition, Prime members in India will also have access to Xilam Animation's other top-rated kids' shows like Floopaloo Where Are You, A Kind of Magic, If I Were An Animal, Paprika and The Daltons.

Nitesh Kripalani, Director and Country Head of Amazon Video India said, "Amazon Prime Video India is delighted to partner with Xilam Animation, creators of the world-famous animated series, 'Oggy & the Cockroaches' that continues to entertain kids for nearly 20 years". He added that "This is an important milestone in the journey to offering the best kids' entertainment to our Prime members."

Xilam Animation Deal to Drive Amazon Digital Media Sales

The world's biggest online giant is taking the necessary steps to expand its user base in different nations and thereby increase its sales. We believe that expanding the Prime Instant Video archive is one of Amazon's key strategies. It has been striving to boost its digital media sales and attract new users.

The addition of these new upcoming animated series will boost Amazon's program line-up, making Prime Instant Video India more attractive to viewers. Additionally, this deal is expected to give the company a competitive edge over Netflix NFLX and Hulu which already have popular kids' show sections. Moreover, it will help Amazon to expand its footprint in the growing streaming market at a much faster rate., Inc. Price and Consensus, Inc. Price and Consensus |, Inc. Quote

Zacks Rank & Stocks to Consider

Currently, Amazon has a Zacks Rank #4 (Sell). Some better-ranked stocks in the industry are Mercadolibre, Inc. MELI sporting a Zacks Rank #1 (Strong Buy) and Cognex Corporation CGNX carrying a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks #1 Rank stocks here .

Mercadolibre delivered a positive earnings surprise of 23.58% on average in the past four quarters.

Cognex posted a positive earnings surprise of 24.92% in the trailing four quarters.

Zacks' Top 10 Stocks for 2017

In addition to the stocks discussed above, would you like to know about our 10 finest buy-and-hold tickers for the entirety of 2017?

Who wouldn't? As of early December, the 2016 Top 10 produced 5 double-digit winners including oil and natural gas giant Pioneer Natural Resources which racked up a stellar +50% gain. The new list is painstakingly hand-picked from 4,400 companies covered by the Zacks Rank. Be among the very first to see it>>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report, Inc. (AMZN): Free Stock Analysis Report

Netflix, Inc. (NFLX): Free Stock Analysis Report

MercadoLibre, Inc. (MELI): Free Stock Analysis Report

Cognex Corporation (CGNX): Free Stock Analysis Report

To read this article on click here.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Markets Videos


Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at

Learn More