Amazon Devices Sees a Huge Jump in Black Friday Sales - Analyst Blog ( AMZN ) reported that Black Friday sales of Kindle e-readers and Fire tablets on its site were up significantly from last year.

According to the company, Fire tablet sales on its site were up more than three times from last year, while Kindle e-reader sales grew almost four times year over year on the day.

The precise figures were not provided by the company; neither were sales of its Fire TV, Fire Stick, or Fire Phone devices mentioned.

Dave Limp, Senior Vice President of Amazon Devices seemed encouraged by the growth in tablet and e-reader sales on Black Friday and the success of product categories launched this year.

Another feather in Amazon's cap was J.D. Power recently ranking Amazon "Highest in Customer Satisfaction with Tablets".

Looking Ahead

The holiday season is crucial for Amazon as sales in November and December account for a major part of its annual revenues. It recently unveiled its latest-generation fulfillment center where robots, vision systems and other high-end technologies have been deployed to speed up order deliveries.

The world's largest online retailer has been striving to expand and automate its fulfillment centers around the world. These innovative technologies shorten the time taken to sort and pack products, thereby strengthening same-day or overnight delivery services. The robots will help Amazon to easily cater to the surge in demand and traffic during peak holiday season.

Amazon has a Zacks Rank #3 (Hold). Better-ranked stocks in this industry include Mercadolibre, Inc. ( MELI ), Solutions, Inc. ( OSTK ) and Geeknet, Inc. ( GKNT ). Geeknet sports a Zacks Rank#1(Strong Buy) while Mercadolibre and hold a Zacks Rank #2 (Buy).

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

AMAZON.COM INC (AMZN): Free Stock Analysis Report

OVERSTOCK.COM (OSTK): Free Stock Analysis Report

MERCADOLIBRE IN (MELI): Free Stock Analysis Report

GEEKNET INC (GKNT): Free Stock Analysis Report

To read this article on click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Markets Videos


Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at

Learn More