Amazon: it’s just like them

Reuters

Reuters


NEW YORK (Reuters Breakingviews) - Amazon.com can’t always dominate everything – and that might be a strength. The $855 billion e-commerce giant is laying off 18,000 people, more than it had originally planned. In a backwards way, this helps Amazon’s antitrust defense.

Boss Andy Jassy wrote in a memo Wednesday about plans to hand out pink slips mostly in the Amazon Stores and People, Experience, and Technology groups. Like other digital behemoths, Amazon has been hit by a slowing economy and investors’ souring view on tech. Last year’s revenue is likely to have ended up just 9% higher than 2021, according to Refinitiv estimates, compared to 22% growth in 2021 versus the previous year.

The irony is that showing weakness could actually benefit Amazon. Jassy said the company was going to be “scrappy in this time”. That sounds like something a smaller technology shop might say. With a market capitalization of more than two Walmarts and revenue of five Targets, it’s hardly small. But showing that it has to work to compete in a difficult environment probably isn’t a terrible strategy for a company facing antitrust blowback. (By Lauren Silva Laughlin)

Follow @Breakingviews on Twitter

Capital Calls - More concise insights on global finance:

Stellantis keeps feet on ground in air taxi punt

Hong Kong’s hamsters sound shrill warning

Meta faces exsanguination by small fines

Tesla merges into slower lane

Barbarians at the check-in desk

UAE gets ducks in a row with chemicals reshuffle

(Editing by Jennifer Saba and Sharon Lam)

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Tags

More Related Articles

Info icon

This data feed is not available at this time.

Sign up for Smart Investing to get the latest news, strategies and tips to help you invest smarter.