Markets

Alphabet Brings Google Express Deliveries to Houston

Buy or sell dice

Search giant Alphabet Inc.GOOGL has taken another step toward expanding its mobile shopping service.

The company announced on Wednesday, the launch of its on-demand delivery service Google Express in Houston. The service will be expanded to parts of Texas and Oklahoma.

The service will enable customers to sign up for overnight or two-day delivery from several U.S. retailers that Google partners with.

Google Express currently offers overnight, same-day and two-day delivery services across several U.S. cities. It was launched in San Francisco and Silicon Valley in 2013 and later expanded to New York, Los Angeles, Chicago, Boston and Washington, D.C.

Brian Elliott, general manager of Google Express said, "We think of this as being part of our ongoing mission to connect customers with the retailers and brands that they love."

How it Works

Google Express costs its members $95 annually that includes free delivery for $15 minimum order value. There is also a Pay-as-you-go option that costs $4.99 per eligible order. Members can get overnight deliveries from Barnes & Noble, Costco, PetSmart, Whole Foods Market and Walgreens while deliveries from Ulta, Vitamin Shop, Moosejaw, Fry's, Guitar Center, L'Occitane, Kohl's, Treasure Island, Sur La Table, Ace Hardware, buybuy Baby, Roadrunner and Bed Bath & Beyond will take a couple of days.

Leapfrogging Competitors

We see this move as Google's push to wrestle market share from its closest peers such as Amazon.com, Inc. AMZN and Wal-Mart Stores Inc. WMT in the delivery service space.

In 2015, Wal-Mart launched its pick-up grocery service in Oklahoma. The company launched Walmart Pay in Arkansas, Texas and Oklahoma just weeks ago.

Amazon Prime, launched in Houston in 2015, offers same-day delivery service for an annual charge of $99 with free cloud storage and access to songs, videos and discounts online.

Even startups joined the race with Smackdab targeting the furniture space and Instacart targeting alcohol delivery.

At present, Google has a Zacks Rank #3 (Hold). A better-ranked stock worth considering is Facebook, Inc. FB , sporting a Zacks Rank #1 (Strong Buy).

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days.Click to get this free report >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

AMAZON.COM INC (AMZN): Free Stock Analysis Report

WAL-MART STORES (WMT): Free Stock Analysis Report

FACEBOOK INC-A (FB): Free Stock Analysis Report

ALPHABET INC-A (GOOGL): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

AMZN FB GOOGL WMT

Other Topics

Stocks

Latest Markets Videos

Zacks

Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at www.zacks.com.

Learn More