Alibaba to Expand E-Commerce Presence With Kaola Acquisition

Alibaba Group Holding Limited BABA is focused on bolstering presence in the e-commerce market on the back of strategic moves and deepening focus on developing nations.

Reportedly, the company will pay approximately $2 billion to acquire an e-commerce company, Kaola Unit. Launched in 2015, NetEase Kaola sells household appliances and other commodities including apparel, maternity products, and infant and personal care items.

The news comes on the heels of Alibaba’s strong first-quarter fiscal 2020 earnings,driven by steady improvement in core commerce and cloud businesses, along with strong growth in metrics.

With this buyout, it aims at further expanding foothold in the Chinese e-commerce market and make the most of the world’s second-largest economy.

Alibaba Group Holding Limited Price and Consensus


Alibaba Group Holding Limited Price and Consensus

Alibaba Group Holding Limited price-consensus-chart | Alibaba Group Holding Limited Quote

Deal Rationale

This transaction will represent further consolidation in China’s e-commerce sector.

NetEase Kaola, which is considered to be the biggest Chinese shopping site, has always been an archrival of Alibaba’s Tmall Global. According to iiMedia Research Group’s research report, NetEase Kaola held a 27.5% market share in cross-border e-commerce in 2018, while Tmall Global accounted for 25%.

Therefore, the said acquisition will definitely reduce competition for Alibaba, making it the biggest shopping site in China.

Notably, the online retail market of China is witnessing a boom on account of increasing penetration of internet and mobile use. Per a report from Forrester, the country’s online retail market is anticipated to reach $1.8 trillion by 2022. Further, sales in this market are expected to witness a CAGR of 8.5% between 2018 and 2022.

Further, an eMarketer’s report shows that China is anticipated to contribute 56% to global online retail sales in 2019. Moreover, China’s contribution is expected to cross 63% by 2022.

Therefore, we believe, with the latest acquisition, Alibaba will be able to drive the top line and profit generation in the future.

In the recently reported quarter, its core commerce segment — which comprises marketplaces operating in retail and wholesale commerce in China, and international commerce — performed well. The segment’s revenues in the quarter totaled RMB99.5 billion (US$14.5 billion), reflecting an increase of 44% on a year-over-year basis.

Bottom Line

The e-commerce sector continues to grow, driven by rapid proliferation of smartphones and internet on a global basis. Notably, these two factors are strengthening online retail shopping, in turn bolstering the adoption rate of online payment solutions and driving e-commerce growth.

Additionally, emerging markets like China, India and most importantly Latin American economies are witnessing rapid adoption of e-commerce technology.

Markedly, Alibaba is now the principal e-commerce retailer in China on a scale with Amazon AMZN, dominating 58% of the total e-commerce market in the country, according to eMarketer.

Alibaba’s annual active consumers on retail marketplaces reached 674 million, which marked a 20-million increase from the 12-month period ended in the March quarter. Also, mobile MAUs on China retail marketplaces reached 755 million in June 2019, reflecting a 34-million increase from March 2019.

However, Amazon has been trying hard to expand exposure in China’s online retail space with different strategic moves. Expanding seller base, distribution strength, strategic acquisitions and partnerships are helping it expand e-commerce share in China.

This February, it was reported that Amazon had plans to merge the China business with Kaola. If this deal materializes, Amazon would definitely strengthen its market position in China.

Nevertheless, Alibaba’s e-commerce business has significant growth opportunities, driven by robust product portfolio, strengthening IoT capabilities and key offerings. Given the growing position of the business in China and aggressive international expansion strategies, we believe that e-commerce will be one of its major growth drivers in the long run.

Zacks Rank & Stocks to Consider

Currently, Alibaba carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the broader technology sector include Inc. STMP and eBay Inc. EBAY, each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Long-term earnings growth for and eBay is currently projected at 15% and 9.4%, respectively.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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