Alaska Air Group’s ALK subsidiary Alaska Airlines is making travel almost entirely touch-free as it tries to attract customers by ensuring them of their safety amid coronavirus concerns.
The touch-free services, to be launched in the coming weeks, will offer Alaska Airlines’ guests and employees the option to pre-order meals and purchase food and beverages aboard the aircraft using a stored credit card (pending return of food and beverage for purchase in main cabin). Additionally, passengers will have the option to print bag tags, thus avoiding touching check-in kiosks. Some of the other benefits of this touch-free service include receiving a text message instead of getting a printed boarding pass for customers who don’t have Alaska Airlines mobile app, and getting an emailed receipt for baggage instead of a printed one. Moreover, while boarding, agents will scan boarding passes from six feet away.
Apart from this touch-free facility, Alaska Airlines has several other safety measures to ensure a safe traveling experience for its customers. For instance, flyers must wear a mask in the airport as well as aboard the aircraft, plus the airline is using hospital-grade HEPA air filters and air-filtration systems to circulate fresh air into cabins every three minutes. Moreover, to reduce interactions between people, the airline is offering limited onboard service.
Alaska Air Group, Inc. Price
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Alaska Air Group carries a Zacks Rank #4 (Sell).
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