Markets

Agree To Purchase Booking Holdings At $1635, Earn 30.7% Annualized Using Options

Investors eyeing a purchase of Booking Holdings Inc (Symbol: BKNG) shares, but cautious about paying the going market price of $1643.58/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the March 2019 put at the $1635 strike, which has a bid at the time of this writing of $108.60. Collecting that bid as the premium represents a 6.6% return against the $1635 commitment, or a 30.7% annualized rate of return (at Stock Options Channel we call this the YieldBoost ).

Selling a put does not give an investor access to BKNG's upside potential the way owning shares would, because the put seller only ends up owning shares in the scenario where the contract is exercised. And the person on the other side of the contract would only benefit from exercising at the $1635 strike if doing so produced a better outcome than selling at the going market price. ( Do options carry counterparty risk? This and six other common options myths debunked ). So unless Booking Holdings Inc sees its shares fall 0.5% and the contract is exercised (resulting in a cost basis of $1526.40 per share before broker commissions, subtracting the $108.60 from $1635), the only upside to the put seller is from collecting that premium for the 30.7% annualized rate of return.

Below is a chart showing the trailing twelve month trading history for Booking Holdings Inc, and highlighting in green where the $1635 strike is located relative to that history:

Loading+chart++2018+TickerTech.com

The chart above, and the stock's historical volatility, can be a helpful guide in combination with fundamental analysis to judge whether selling the March 2019 put at the $1635 strike for the 30.7% annualized rate of return represents good reward for the risks. We calculate the trailing twelve month volatility for Booking Holdings Inc (considering the last 251 trading day closing values as well as today's price of $1643.58) to be 25%. For other put options contract ideas at the various different available expirations, visit the BKNG Stock Options page of StockOptionsChannel.com.

In mid-afternoon trading on Wednesday, the put volume among S&P 500 components was 782,025 contracts, with call volume at 782,025, for a put:call ratio of 0.72 so far for the day, which is above normal compared to the long-term median put:call ratio of .65. In other words, if we look at the number of call buyers and then use the long-term median to project the number of put buyers we'd expect to see, we're actually seeing more put buyers than expected out there in options trading so far today. Find out which 15 call and put options traders are talking about today .

Top YieldBoost Puts of the Nasdaq 100 »

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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