PARIS, April 15 () - Publicis' shares rose on Monday as analysts welcomed the French advertising company's $4.4 billion takeover of marketing and data company Epsilon.
Publicis said on Sunday that it would buy Epsilon from U.S. company Alliance Data , expanding Publicis' digital business and North American footprint.
Publicis shares were up 2.3 percent in early trading. Analysts at brokerage Liberum kept a "buy" rating on the stock, saying the Epsilon deal looked positive.
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