Activision's (ATVI) Sekiro: Shadows Die Twice Sales Cross 2M

Activision ATVI recently announced that Sekiro: Shadows Die Twice has become one of the popular game launches of 2019.

The game has sold more than 2 million copies globally in less than 10 days of its release. Additionally, Sekiro: Shadows Die Twice became the most viewed game on Amazon’s AMZN Twitch on its release day – Mar 22.

Moreover, in less than a week, the game garnered 1.1 billion “minutes watched” on Twitch. Activision also stated that Sekiro: Shadows Die Twice achieved the “Must-Play” status on Metacritic.

Notably, the game has been given the status that only 1% of the games get each year per management.

Activision Blizzard, Inc Revenue (TTM)

Activision Blizzard, Inc Revenue (TTM) | Activision Blizzard, Inc Quote

Can Activision Ride on Sekiro’s Popularity?

Sekiro: Shadows Die Twice has been well received by users and critics per VentureBeat. Additionally, the game garnered more number of “concurrent players” than Resident Evil 2 and Devil May Cry 5 did on launch day.

Sekiro: Shadows Die Twice, which has been equipped with new features like vertical traversal is likely the reason behind increased user view rate on Twitch. Moreover, the game, which was released on various platforms including PlayStation, Xbox and PC did well on all the platforms, per Activision.

Notably, the game was developed by Tokyo, Japan-based FromSoftware and was directed by Hidetaka Miyazaki, who is known for his work on the Dark Souls franchise.

We believe that the popularity of Sekiro: Shadows Die Twice developer, FromSoftware, may further boost user interest. This is likely to increase Activision’s top line.

New Launches and Other Investments: Key Catalysts

Activision recently released the latest expansion pack for Hearthstone - Rise of Shadows as part of which the game will be boosted with new features soon. Notably, Hearthstone has more than 100 million players worldwide. 

Activision is also stepping up investments in other popular franchises. The company expects to deploy more resources in its franchises including Call of Duty, Overwatch, Candy, Warcraft, Diablo and Hearthstone. Moreover, for Call of Duty, Activision will give frequent content updates and expand the franchise’s presence across platforms and geographies, which is a positive.

Further, Activision’s partnership with Tencent to bring Call of Duty to mobile platform as well as the company’s plans to build a city-based Call of Duty league may attract more users.

However, Take Two Interactive’s TTWO recent release of Sid Meier's Civilization VI: Gathering Storm and Ancestors: The Humankind Odyssey and Electronic Arts’ EA Apex Legends are expected to hurt Activision’s market share in the near term. This does not bode well for the Zacks Rank #3 (Hold) stock.

You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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