Accenture's Sutter Mills Buyout Boosts Interactive Suite

Accenture plc’s ACN Accenture Interactive recently announced that it has completed the acquisition of Sutter Mills, a French data and digital oriented consulting firm group. The news of acquisition was initially announced on Oct 11. The financial terms have been kept under wraps.

Sutter Mills is a provider of consulting and implementation services that help clients improve customer insights and enhance efficacy of marketing strategies. The company has expertise in all martech and adtech platforms, along with implementation of the technical infrastructures needed to generate highly personalized experiences.

Employees of Sutter Mills have joined Accenture Interactive. The leadership team of Sutter Mills, which includes co-founders Guillaume Cardon, Oliver Mazeron and Xavier Cardon, will retain their current roles and guide the integration.

So far this year, shares of Accenture have gained 39.6% compared with 31.1% rise of the industry it belongs and 23.3% increase of the Zacks S&P 500 composite.


How Will Accenture Benefit?

The acquisition will help Accenture Interactive increase its data-driven marketing strategy, adtech and martech capabilities throughout Europe. Together, they are expected to help companies generate superior experiences at scale across all customer touchpoints.

At the time of announcing the deal, Olivier Girard, country managing director of Accenture in France and Benelux stated, “By helping companies better exploit data to create hyper-personalized interactions that influence consumers’ buying decisions while enabling them to measure the return on their marketing investments, we can give chief marketing officers the tools needed to demonstrate their contribution to their companies’ growth.”

Also, Claude Chaffiotte, head of Accenture Interactive in France and Benelux, stated, “ Sutter Mills’ mastery of data, adtech and martech would enhance our ability to provide clients with these hyper-relevant experiences, enabling us to even better support our clients in achieving their growth objectives.”

Accenture’s prior initiatives in strengthening its presence in France included the acquisition of Cirruseo in 2019, Arismore and French digital commerce agency named Altima in 2017, and OCTO Technology in 2016.

Zacks Rank & Stocks to Consider

Currently, Accenture carries a Zacks Rank #4 (Sell).

You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Some better-ranked stocks in the broader Zacks Business Services sector are Global Payments GPN, Mastercard MA and Cardtronics CATM. While Global Payments sports a Zacks Rank #1, Mastercard and Cardtronics carry a Zacks Rank #2 (Buy).  Long-term expected EPS (three to five years) growth rate for Global Payments, Mastercard and Cardtronics is 17%, 15.9% and 4%, respectively.

7 Best Stocks for the Next 30 Days

Just released: Experts distill 7 elite stocks from the current list of 220 Zacks Rank #1 Strong Buys. They deem these tickers “Most Likely for Early Price Pops.”

Since 1988, the full list has beaten the market more than 2X over with an average gain of +24.5% per year. So be sure to give these hand-picked 7 your immediate attention.

See them now >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Cardtronics PLC (CATM): Free Stock Analysis Report
Accenture PLC (ACN): Free Stock Analysis Report
Mastercard Incorporated (MA): Free Stock Analysis Report
Global Payments Inc. (GPN): Free Stock Analysis Report
To read this article on click here.
Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

More Related Articles

Info icon

This data feed is not available at this time.

Sign up for the TradeTalks newsletter to receive your weekly dose of trading news, trends and education. Delivered Wednesdays.