Personal Finance
SKX

Up 50% in the Past Year, Skechers Stock Is Far From Slowing Down

Two pairs of Skechers Go Run sneakers (one green and one red) propped up on a wall in the sun.

Skechers (NYSE: SKX) delivered its fourth record-revenue quarter in a row earlier this month. After posting solid performance across the board , management took the time to highlight some of the footwear company's strengths and long-term opportunities. Here's what investors need to know.

No. 1: International growth is healthy

COO David Weinberg said: "For the quarter, our wholly-owned international subsidiary business grew by 41.8%, and our joint venture sales grew by 58.9%. The markets with the highest dollar gains were China, South Korea, and the U.K., and those with the highest percentage gains were Italy and Spain."

A highlight of this year's international showing was China. Expecting to hit $500 million in 2017 revenue , the company blew past that number and turned in a full-year performance "just a little bit north of $575 million", propelled by a record 1.4 million pairs shipped for Singles' Day (the biggest online shopping day in China) and fourth quarter growth of 78%.

Two pairs of Skechers Go Run sneakers (one green and one red) propped up on a wall in the sun.

Skechers Go Run sneakers. Image source: Skechers.

While the results in China were awesome, this isn't a one-country story. Skechers has done well in all its regions internationally, as its joint-venture model continues to fuel growth. The company doesn't break down sales by region, but it indicated that 50.6% of its revenue came from international sources this quarter. The company posted impressive 16.5% same-store sales growth for non-U.S. locations.

Management also discussed the long-term opportunity in India. While the business there is only $60 million to $70 million in revenue today, the potential is much greater. Management indicated that India could be a "multi-hundred million dollar country for us, maybe even closer to $1 billion." A lot needs to happen to make that a reality, but I like that management is taking the long view.

No. 2: E-commerce is big

Part of what is complementing the company's international business is its recent efforts to expand in e-commerce.

[...] we have a massive online presence. [...] we show very well online, the brand is demanded online, it's searched online, and does sell whether it's directly through us, third parties around the world as we continue to grow our site. We are investing significant amounts of money into our digital capacity, and we will be changing the site.-- COO David Weinberg

While Skechers has had an online business since 1998, it only recently became serious about this important sales channel. E-commerce business has done well this year, with a reported 21.9% growth domestically and double-digit growth in China.

It's likely that the company's recent success with e-commerce in China has encouraged management to continue to invest in its digital presence globally. Skechers currently has e-commerce sites in Chile, Germany, the U.K., Spain and Canada with the last two countries added in 2017. Once the company upgrades its website, it says it hopes to have a Skechers.com online presence around the world, in every place it has subsidiaries.

No. 3: Revenue growth will continue

"We don't see the growth slowing down, both domestically and internationally," Weinberg said.

While international growth has been impressive, domestic growth contributed to a record $4.16 billion revenue year for Skechers. Domestic wholesale revenue grew 11.6% in the fourth quarter and 4.1% for the year. The company expects to continue to expand the domestic wholesale business in the "mid-single digits". Its popular products, its solid brand, and value pricing in the U.S. have helped put a solid year in the books here at home. The company continues to be confident in the domestic market and has just opened an 18,000 square-foot superstore in Tucson, Arizona.

With solid top line results around the world and management's confidence in its growth prospects, Weinberg indicated that it would get "close to $6 billion [in revenue] in 2020". Given the company's track record of under-promising and over-delivering, I'm sure this target is well within reach.

While it was just a mention in the earnings call, management authorized a $150 million share buyback -- signaling its confidence about the future, especially after the stock registered a 54% gain in 2017 . Without a doubt, there was a lot to like in the company's comments, and Skechers looks poised for a strong 2018.

10 stocks we like better than Skechers

When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor , has tripled the market.*

David and Tom just revealed what they believe are the 10 best stocks for investors to buy right now… and Skechers wasn't one of them! That's right -- they think these 10 stocks are even better buys.

Click here to learn about these picks!

*Stock Advisor returns as of February 5, 2018

Brian Withers has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Skechers. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

SKX

Other Topics

Stocks

The Motley Fool

Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Learn More