Financial Advisors

5 Marketing and Sales Trends That Make or Break Lead Generation

Consumer behavior is evolving. Are you still using the right strategies to attract leads to your content?

In this episode, Matt Halloran and Kirk Lowe uncover five marketing and sales trends that are impacting the success of your lead gen, whether you realize it or not. Most importantly, they share pro tips on how to make these trends work for you. Get ready to start attracting leads to your content! 

Matt and Kirk discuss:

  • Changing consumer behavior (and how to win them over with marketing)
  • Underrated multi-channel marketing strategies
  • How to create expertise that people value even before they become a prospect
  • The importance of creating content with persistence
  • And more

Originally published on Proudmouth.com.

Transcript:

Intro:

[00:00:00] Welcome to the Top Advisor Marketing podcast brought to you by ProudMouth. I'm your host, Matt Halloran. Being your own loud is not new to marketing, but the mindset, strategies, and resources to help you get there are evolving faster than this industry is keeping up. It is time to find a new perspective on what works, why, and how to move your business forward.

[00:00:24] Listen as I interview guests to help you learn from them how to be your own loud. Let's get to the show.

Matt Halloran:

[00:00:34] Hello and welcome to another Top Advisor Marketing Podcast. Kirk and I today are going to dive into the five biggest sales and marketing trends affecting lead generation. I think it probably doesn't surprise you. This is something that we talk about regularly is the whole idea of lead generation –– how to drive people to all of your content.

[00:00:51] And Kirk has got some really good ideas through these five points. But first off, Kirk, why are you working on this? I mean, you're the CEO of the company. Why don't you tell everybody [00:01:00] why this is so important to your role here at ProudMouth?

Kirk Lowe:

[00:01:03] Yeah, one of my favorite things to do actually, and one of the things I care most about for our company here is us having an amazing product. So, I'm in product-development mode quite often and I enjoy being there. I would enjoy it more, I think probably, if we had more and more resources to implement and test, but we're getting there. But we definitely don't sleep on what we do right now. I know we can get better. I know we can get a lot better, to be honest.

[00:01:33] So just, I think a big driver of that is actually really caring about our clients' success. And not just our clients, but anybody that we're talking to, right? Having lots of great stuff to share with you guys, with our listeners. And thank you for being here by the way. And it’s all about solving stuff. I love solving stuff, man.

Matt:

[00:01:52] You do. And your process for solving stuff is fascinating not only to me but also to the team. But where do we [00:02:00] begin with this?

Kirk:

[00:02:03] Did you say the process for solving stuff? Because that was funny. I had no idea I had a process because I just looked, I mean, I've read about processes for solving stuff, right? I just brought up “The Opposable Mind,” that book.

Matt:

[00:02:15] Yeah. Yeah.

Kirk:

[00:02:16] I do love that. That's a process. Every once in a while, maybe that's just embedded in my ––

Matt:

[00:02:25] Oh, this is part of who you are, dude.

Kirk:

[00:02:27] Yeah, I know, but when you said process, I was like, I cannot let that one go. We have processes for a lot of things here, but, you know what, I probably do. I'm so hard on myself like that.

Matt:

[00:02:40] I mean, honestly, hold on, dude. I mean ––

Kirk:

[00:02:42] I just had, before we were getting warmed up for this call today, I had an argument with Siri for heaven sakes. I didn't win. I stumped Siri, actually. Yeah. I stumped them.

Matt:

[00:02:56] But part of how we prepare for the podcasts, in my opinion, [00:03:00] is part of your process on how you solve things. It's this whole mind mapping opportunity. You start with a specific idea and then you break it down and you sequentially get more granular. I think that's just how your brain works. And that's what we do. We've said this a million times on the podcast.

[00:03:16] If you don't use something like a mind-mapping tool likeMindMeister, you're really missing out on how to flesh out really good ideas.

Kirk:

[00:03:23] Yeah. So, I have processes. I don't even know our processes and you make up new words all the time. Like “kabillion.”

Matt:

[00:03:34] Well, you get on your own time about exaggerating different things. So, I'm going to start using nonsensical numbers so that I don't get in trouble for that. All right. What is the first thing of the five biggest sales marketing trends, Kirk? What are we working on?

Kirk:

[00:03:44] The first one, which I think kind of sets the table for everything else, is how consumers buy. So, consumer buying behavior. So, think about how your audience might engage with somebody like you and your business and for our [00:04:00] audience, mostly financial advisors. What is that process like? And we've talked about this. I probably talked about this 20 times, the idea of it on our many podcasts, which is, they're seeking you out.

[00:04:13] There are so many touch points. They're going to, pretty much most of it happens online if they can. If you have opportunities face-to-face, you want to have those too, and we'll get into that a little bit later. But a lot of stuff is online. So, you need to be in multiple places. It's on their time.

[00:04:31] So you need to be persistent because they're going to want you when they want you. We've talked about this before. I think you were talking to a fellow financial professional up in Canada recently, and they told you they'd been following my work for like, 10-15 years?

Matt:

[00:04:47] 15 years. Yeah.

Kirk:

[00:04:49] That's funny. So, you never know.

Matt:

[00:04:51] Like yesterday, dude. There was only a 15-year sales cycle. I'd say that's pretty efficient.

Kirk:

[00:04:57] And we don't even do what we did then, [00:05:00] which is even more funny. Anyway, so on time, like you gotta be there when they're ready. Right? And you gotta do what they need.

[00:05:07] So, you gotta be able to clarify the problems that you solve, for whom you solve them and how you solve them. And we'll get into a little bit more of that later, too. It's always going to be on their terms. So, you need to make it easy for people to work with you. It's gotta be about how they want to move forward, how they want to do business.

[00:05:25] And not just how you want to do it. I mean, obviously you're going to have certain ways you want to do business, but you've got to make it easy for them because it's on their terms. So, just to repeat those, online, on time, on need, on terms. Hopefully it made sense.

Matt:

[00:05:38] It does. Let's dive into the online a little bit more. Well, we talked about when we're preparing for this as multi-channel strategies. And I think that we need to add a qualifier to that, which is also multimedia and media strategy. So, dive into that.

Kirk:

[00:05:56] Okay. So, let's add a fifth here, which is [00:06:00] on medium.

Matt:

[00:06:01] Oh, nice.

Kirk:

[00:06:02] So Matt and I use notes for these. We’ve told you guys. We've talked about that quite a bit. We useMindMeister mind-mapping tools and we actually share the mind map. So, we stay on track. If you ever want to see us burn and crash and burn, it's without a map.

Matt:

[00:06:17] Yeah, that's true. All right.

Kirk:

[00:06:19] I mean, sometimes.

Matt:

[00:06:21] To keep you on track here. So, let's talk about the strategies, because I still don't think that there are people out there who understand the importance that you have to, really, truly, be omnipresent. We just talked a little bit about being ever present, but omnipresent is important. So, dive into that.

Kirk:

[00:06:36] Interesting story is that some of our clients, of ProudMouth, so we run podcasting, content multiplication, social media, fulfillment. I think that we are their complete multichannel. We're definitely multichannel, but we're not enough channels depending on how aggressive you want to pursue [00:07:00] influence.

[00:07:00] For some, we can be, I guess. But for most, you need more. So, let me explain multi-channel strategy because I think there's a confusion about it sometimes. And I worry that sometimes, a lot of marketing people add to the confusion because we say multichannel, but we don't talk about channels. We talk about multiple social media platforms as an example.

[00:07:19] So multi-channel isn't being on LinkedIn, Twitter, and Facebook. That's not a multichannel strategy. Multichannel is being on social media, having a podcast or a video channel, using email, picking up the phone from time to time, having events, whether live or digital, having a referral process, maybe even running ads, things like that. That's multichannel and our most successful clients unequivocally have more channels running than the others and they're all integrated.

Matt:

[00:07:53] Well, and I want to add. One of the other things that one of our really successful clients is doing with another [00:08:00] channel is, he has created mastermind groups. So when you're talking about events and all of these things that you can do to attract people, one of the things that he's doing is he's attracting new centers of influence and deepening relationships with referral partners by running these monthly mastermind meetings. It really isn't a huge amount of preparation.

[00:08:18] It's more like a networking, brainstorming session, but that's another one of the strategies. I don't know how often people understand that one of the strategies, Kirk, you talked about picking up the phone, but maybe just stopping by and dropping off flowers, donuts, cookies. That's a channel strategy, everybody, to your strategic partners.

[00:08:41] And now, for most of North America, it's opened up. But I'm telling you, man, you drop off fresh baked cookies somewhere, people are going to recognize that you were doing something really nice. And it's that principle of reciprocity. Now, you're smirking.

Kirk:

[00:08:54] I was at a conference like years ago with this friend of mine who invited me to go with a [00:09:00] bunch of advisors. This guy is on stage talking to everybody. And he's trying to share his secret to success. I couldn't believe myself. I can't even still believe it to this day, but I'm not kidding you. When the guy said my marketing plan was this, I would show up at the company's front reception with a whole bunch of donuts and I would do it regularly.

[00:09:24] And he said, that's all I did. I said, why are you on stage? But the guy made a lot of money, making introductions. Now I'm thinking to myself, I'm not sure everybody's going to run away from email and LinkedIn to go start delivering donuts. But maybe, just in case, we should buy some shares in Krispy Kreme before the end of the day. Are they a public company by the way?

Matt:

[00:09:50] Dunkin Donuts is, though. One of our old clients, his name is Vince, he got on television, a morning show, by doing the donut strategy. He would show up to [00:10:00] the newsroom once a week and drop off a dozen donuts. And then after he did that for three or four times, he said, “Hey, I'd like to deliver these specifically to the person who does money and finance, just to introduce myself.”

[00:10:12] And they're like, “Of course, you've been giving us donuts for weeks.” And then all of the sudden, and I'm not kidding, it took maybe two months. So, he had dropped off, you know, eight dozen donuts and he was on the morning show. And with the morning show, he was getting recognized in his community. “Oh my God, I saw you on TV. You were so good, dude.”

Kirk:

[00:10:29] So, he turned donuts into a multichannel strategy. So, on that note, so we're off track here, everybody, if you can't tell, but this is sometimes where the best nuggets come from. So, this is what I would do if I were that guy today. If I took those donuts, for starters, I would have my own box.

[00:10:48] I'm bringing them in my own special branded box, if possible. It'd be pretty cheap to buy those boxes. I don't know if the doughnut store will put them in your box when they go there, but who cares? Anyway, then what I [00:11:00] would do is when I drop them off, I would make sure I had my podcast graphic or a postcard that said, “Here's my podcast. I'd love for you to listen to it. I think I can help you. There are some things that I could probably help you with in your business when you have time. Here's the donuts. Enjoy them. I look forward to hearing back from you if you like the podcast.”

[00:11:21] That is a much different way. There's so much in what I just said. I'm not sure everybody really understands, but all these different multichannel strategies, you could call somebody to tell them about your podcast. You could email people. You can send LinkedIn messages telling people about your podcast. Not everything has to be about coming to an event, what you do for people, who you work with, how many millions or billions of assets you manage and stuff like that, or your charity golf tournament.

[00:11:56] You just think about how you use multichannel, [00:12:00] which is where you create the best synergies. And donuts and podcasts were made for each other.

Matt:

[00:12:06] Yeah, eat a donut, listen to my podcast. Absolutely. Now, but here's where I think a lot of people still go wrong, Kirk. And I need you to dive in more deeply into this next point. This is point number three of the five biggest sales and marketing trends. It’s the idea that things have to be clearly defined. You would not believe how many sales calls I am on, on a weekly basis, where I still get resistance that they don't want to be too specific in how they create their content and who their marketing to.

Kirk:

[00:12:32] Yeah, you need to clearly define three areas: your audience, your expertise, and your value. And you can't define your value until you've defined the first two, which is your audience and your expertise. Who do you want to work with? Or who do you work for? What do you know? Combine the two of those.

[00:12:50] What do you know that your audience cares most about? Spend all your time there. For us, it's talking about donuts. I'm a total goof today and I'm never like that. Everybody's like, [00:13:00] I know. Anyway, the audience, if you gotta be clear about it, you don't have to go ultra-niche on this but you definitely need to go deeper and deeper. And run this by stuff.

[00:13:12] Ask a friend, a consultant, a mentor. Does this sound like a niche to you? Does this sound like I've targeted enough who I want to work with? And then, keep questioning it and figure that out or go ask for help. The next one is, what do you do? What do you really know? What do you know that gives you an advantage or at least puts you in the top class of your expertise?

[00:13:37] Like, what are you really good at? What do you know? What do you know that people care about? Which starts to lead into the value. How can you add value? You add value by talking about the things that you know really well that your audience you've chosen to work with really cares about.

[00:13:53] You can make people's worlds better before they even become a prospect. And you need to figure out how to do that. [00:14:00] And we talk about this a lot about this idea of fans versus skeptics. And most people in their businesses, when they talk about leads or prospecting, they're almost always skeptics.

[00:14:10] Even when they come into your office, they're still skeptics. But how could you turn them into fans much sooner? And you want them to be a fan for a while, to be honest, so that when they do decide, when they do lift their hand and say, Hey, it's the time for me. You know we were talking about on time? I'm ready to do business.

[00:14:25] And here's what I need. I already know you're the person, because I've been paying attention to you for a while. That's a really important aspect of bringing this all together is how do I actually, and then you got to figure out, how do I add value? And then you figure out what they value. You have to understand that too.

[00:14:45] Do they want a podcast? Do they want to listen? Do they want to watch? Do they want to read? Do they want to participate? Do they like email? Do they like LinkedIn messages? Do they like phone calls? Do they like text? You usually don't know. So [00:15:00] you better try all those things and see what they respond to. And whatever they respond to, just keep that up.

Matt:

[00:15:05] Yup.

Kirk:

[00:15:06] So how can you add value? It’s one of the most important questions you can ask in marketing and your business. How can I add value? And we do that all the time. How many, what is this episode number? 310? Somewhere around there?

Matt:

[00:15:15] Well, pretty close.

Kirk:

[00:15:17] Sorry if I'm wrong. That was a wild guess. But 310 episodes shows that we care a lot about giving value and probably giving quick a bit. How can you serve up value on their terms, when they need it, when they want it, in a way that they can use it? That's a really good part too. In the way that they can use it, because sometimes people just talk about, here's all the things you're doing wrong, wrong, wrong, wrong, wrong. They never talk about solving it. So, anyway. That's it for clearly defined.

Matt:

[00:15:42] Now this next thing here is something that I happen to love in a very, very strange way, which is in the cadence per se. So, what Kirk's talking about, just kind of foreshadowing here, you have to be posting on a regular basis, but it's also a major frequency thing. Now, [00:16:00] Kirk, I'm sure you remember. In the time since we have been partnered at the beginning, it took seven times to hear your message before somebody would consider clicking on your stuff. Where's that number now? Because it's much higher.

Kirk:

[00:16:15] Oh, I think I've heard like in the forties and fifties. It's crazy.

Matt:

[00:16:19] It's brutal.

Kirk:

[00:16:21] And that might not even be true. I think about some of the people that we work with and that they're liking stuff and they're seeing our stuff, I don't know. Yeah. Maybe 40 to 50 is pretty reasonable, but it's a lot.

[00:16:33] And do you even have that much stuff going on consistently? And the other thing too is do you have all these impressions that are happening, these 40 or 50, that you need? Are they all actually good? And I find that that's a really difficult thing for a lot of people. To be that consistent, that persistent, and have that kind of cadence that people can become accustomed to because I only really want to work with [00:17:00] people who come at me with the cadence and persistence of the values that make me trust that they actually are the real deal.

[00:17:09] I was talking to a gentleman that we hired recently, haven’t started working, but he's already blown my mind. Jim, and he's a CEO, mentor, and the guy is just brilliant, man. And we were talking the other day and he talked quite a bit about credibility and how it's probably one of the most important things in business.

[00:17:31] And I couldn't agree more. I'm sure you're shaking your head up and down and that's it, man. How do you establish credibility all the time? And this is what we're talking about here. It's different. It used to get credibility just from being a role or a credential or I'm in this office building, or I drive this car, like all these things, but it's different now. You get [00:18:00] credibility. You've got to earn it.

[00:18:02] And a lot of it happens online. Anyway, so the third one. Is it third or the fourth? It’s the fourth. Sorry. Cadence and persistence still matter. How many times we've talked to like 40 to 50 to get to a prospect? And then 12 after that? You gotta have a system that makes this all happen. And each one of those impressions has to be a good one.

[00:18:22] How do you have the consistency of credibility? Do you have that? That still matters a lot. And I find very few people are doing a great job with that. But you can do it.

Matt:

[00:18:34] Not only does it matter a lot, but then you also have to be able to rise above the noise, right? Because statistics show that the average person sees 5,000 ads a day.

[00:18:45] So how do you get attention? And what we have found is that creating custom, organic content is the best and most successful way to get people's attention and have a very consistent brand message. Now, we're going to pause there [00:19:00] because I want you to talk about this last piece.

[00:19:03] And the last piece is something that, just so everybody knows, I hear often. And it's been one of the biggest struggles that we have had as a company and really as an industry, not financial services but media providers, podcast companies, people who create social media, is the analytics, Kirk. It’s like our Achilles heel.

Kirk:

[00:19:23] How we measure is a huge trend because we can measure so much more these days. Yet so many small to mid-sized businesses really don't know where to get started. And then even if they did, they don't just collect the data.

[00:19:38] And then what do you do with the data and then how do you be consistent with it? And we've had that struggle. What we've done is we've recently hired an analytics person. That background, experience, and we've given them carte blanche to go build some really cool stuff and the first thing that we've really done.

[00:19:58] And we had actually been doing this [00:20:00] before we hired them. We had an, actually a bit of a failed launch with some data boards that we were doing. And by data board, I mean, as we were running analytics for our clients, we were running analytics through this system. And unfortunately, we had some sources of bad data, which I guess we should have done a little bit better job testing. But anyway, we found some problems.

[00:20:23] We identified them. Now, we're correcting them and we're about to deploy them again. But the data that we're going to be deploying, and stuff you want to think about too, is a website. Like what's going on with your website? What pages get clicked? How far do they go? Where do they get stuck? Are people even coming there?

[00:20:43] What pages are they coming to? And where are they coming from? Things like that. There's so much value there to know, but you gotta have somebody who knows how to read all this stuff too. Podcast stats. Podcast stats are not great. They're probably the weakest of all the mediums out there, but they are getting better [00:21:00] and there's demand for doing better in this area.

[00:21:03] You want to make sure you have stats for that. You can even have stats on brand awareness. You can track that and see how you score, whether you're very good or that kind of stuff. A company calledBrandwatch. We don't do that stuff, but I'm interested for us to continue to talk about that stuff. Email, like how many people are opening your email? Has your list been getting bigger? Smaller? Things like that.

[00:21:26] So you want to always be tracking your email. Email is one thing that we can plug into the system, which is kind of our system is just cool. It's podcasting, obviously. Social media. You're using all kinds of channels. Is it even worth you being there? If you're tracking, if you've got five different social platforms you are using and only two of them have any traffic, then shut down the other four.

[00:21:48] It’s really difficult to be good at multiple. And you maybe leave them up and you, if it's easy for you to keep them current, you do that, but you can only really be good at a couple, as [00:22:00] some say one. For us, we choose LinkedIn as the primary one. And we're trying to make more of an effort with Twitter because we feel that that's a really good place for us to be as well.

[00:22:10] That's not for everybody. We do have clients who do Instagram, some have more success on Facebook. And then, I think we even have some on TikTok, right?

Matt:

[00:22:20] We have a few people who are doing TikTok right now. Yeah.

Kirk:

[00:22:22] Yeah. You want to keep those in mind, but social media, you gotta be tracking that. What's working? What's getting engagement? How many views are you getting of your stuff? Things like that. The other thing I want to make sure people understand too, is that quality is almost always better than quantity. There are people who have big followings and none of them are engaged. Like at some point, they were interesting enough to get a click or like or a follow.

[00:22:49] But they're not coming back. So that is not worth anything. I don't care if you got 20,000. I'd much rather have 200 that are paying attention.

Matt:

[00:22:55] I was raising my hand there, Kirk, because that's been my [00:23:00] experience. I've got 70,000 people who follow me on Twitter. Ten of them are listening, right? And so, it is not a numbers game when it comes to that from a quantification; it's a numbers game from a qualification.

[00:23:13] And you said something about email. I want to go back to that very quickly, because everybody's like, “My email list has to grow, grow, grow.” No, it needs to be more engaged, more engaged, more engaged. And if that means your email list shrinks, but you increase engagement. That's forward progress, right?

[00:23:29] All of this stuff that Kirk's talking about here, about tracking it, the old adage within financial services is the law of large numbers. You know, you've got 10,000 people on your list, you make a hundred dials a day and you set one, whatever, 10 appointments and you close one piece of business.

[00:23:45] That's not how this game works anymore. Like at all. It's the whole idea of just being very, very focused, very consistent, and talking to the people in the media they prefer while they are there.

Kirk:

[00:23:58] Yeah. So, some [00:24:00] other things that you can track too are texts, mailers. If you put a link there, you can track anything. You can put a link on it, you can track that link and the behavior that happens afterwards. Ads, things like that.

[00:24:10] So just to recap, things that you should be tracking, website, SEO, brand, awareness, email, podcasting, social media, SMS, mailers, ads, and I'm sure there's more I've missed, but that's a pretty good list for most people to get started with.

Matt:

[00:24:25] All right. Closing thoughts? What do you got?

Kirk:

[00:24:27] The top performers, the people who have the best marketing, they're doing a bunch of this stuff. They're maybe not doing it all. It's a lot. You’ve got to figure out how you get there. And as a lot of people listen to this thinking, oh, there's not a chance I can get there. That's not true. You gotta be savvy here. You gotta be resourceful. How do you get this done? You got to figure out what you can insource, what you can outsource, what you can do? What you can't do? Where can you start and then build up to? You gotta have a game plan [00:25:00] because the alternative is not good.

[00:25:03] And I can tell you right now that we talked about the people that are doing this. There's more and more that we're seeing who we're engaging this. Their stuff is humming along and we get success stories emailed to us all the time. This is the standard. It's not, I'm going to do a couple things, I'm going to dabble in them and hopefully, I'm just going to get a bunch of referrals for people.

[00:25:27] And now you gotta work harder for these things and you gotta pay attention and you gotta figure it out. Take that decision-making process or whatever it is that you have. If you don't have one, just think about how you're going to break this thing down and make it happen.

[00:25:41] If you need help with it, listen to more of ourpodcasts. GiveMatt a call or sign up for the academy. Learn more stuff there. Come to office hours. Hire a brand consultant. We know a bunch of them. Hire a coach. Talk to a mentor. Look at somebody who’s doing a lot of stuff. Go to [00:26:00] conferences. Talk to speakers. Talk to advisors who are doing stuff.

[00:26:05] Join a mastermind group. I love when you brought up that mastermind example earlier. Our client that's using masterminds, he's killing it. He's using masterminds, by the way, off track here, as an adjunct to a podcast strategy, which is all based on centers of influence. So, he's having guests come on his podcast. He's starting relationships with more and more COIs. He's doing good by them by getting them exposure, extracting their intelligence and their brilliance on the podcasts, making them feel great.

[00:26:39] We're doing all the stuff to make them look like real pros. His professionalism and his living with abundance, all that stuff, or doing business with abundance. He's really impressed people. Now he's got all these people in mastermind groups where they're becoming even more close and now, they're learning from each other.

[00:26:57] I mean, it's [00:27:00] taken a couple of years. A couple of years. No shortcuts here. But it's something else. Just hard work. Found something that really works for their business and made it happen. So just to recap here. Consumer buying behavior. People buy differently than they ever did before.

[00:27:19] And you gotta be prepared to meet that. You gotta start by having a multi-channel strategy. You’ve got to clearly define your audience, your expertise, and your value. How do you add a lot of value? And the value has to resonate with your audience. It has to be about your expertise. The cadence and persistence matters.

[00:27:35] You have to be there on a regular cadence. People look for that. If you're there one month and gone for two, it doesn't count. And you got to track stuff. Track stuff. See what the numbers, see what the stuff tells you. We're trying to get better at this. I'm not acting like we got all this in the head for years.

[00:27:53] We're getting better at this stuff too. But if you're going to find a way to figure out how [00:28:00] to track as best you can, some of it is objective, don't let that stop you from doing stuff. Objective is fine. Track what you can. Do what makes sense. And figure out how you're going to get all this stuff done, like I said earlier. That was a long parting thought.

Matt:

[00:28:15] That's all right. It was a good parting thought. And my two cents, walk before you run. Make sure that you, if you are going to do a cadence, it's something you can keep up with. Number two, please consider who not how. The ability to delegate to a professional is what all of you want your clients and prospects to do for you.

[00:28:36] It's no different in the world of marketing. And just as Kirk said, it's about momentum. And if you do these things, you will gain momentum and you should. I just had a greatWebinar with Claire Akin recently, Kirk, and one of the things that she had said was you should have a three to five-year marketing plan.

[00:28:55] Who has that, right? How many of you are sitting there looking at a marketing [00:29:00] plan saying, hey, I know what I'm doing this month. And many, many of you don't and I think that's a big failing of most people with marketing because instead of sticking with something and doing it for a long time, letting it gain momentum, it's really starting to attract your tribe.

[00:29:15] You guys are doing fits and starts, doing crazy things that might've worked for somebody. Like the donut thing earlier. That might not necessarily work for you. All right. So, if you want to know more information, Kirk already touched on a couple of these. I’m going to reiterate it. If you want to know more about who we are and what we do, please go toProudMouth.com.

[00:29:30] Now the other thing is, we do have a free version of our academy. Please join that. Lots and lots of amazing tools and resources that you can get there. If you have a team member that you would want to train and how to do marketing, we've got what we refer to as the enthusiast level.

[00:29:44] It's $99 a month for you to have access to pretty much everything that we do internally to train our team and all of our tips and tricks, on demand for your marketing assistant. And last but not least, if you have notsubscribed to the podcast, please do. And if you haven't dropped a review for us on any of [00:30:00] the platforms, we'd love it if you take a minute to do that, because we're, you know, 310 episodes or something into this, and it would be great for some feedback from all of you guys.

[00:30:08] So for everybody here at ProudMouth, Kirk Lowe and me, Matt Halloran, we'll see you on the other side of the mic very soon.

Outro:

[00:30:14] Thanks for listening to the Top Advisor Marketing Podcast brought to you by ProudMouth. If you want to learn more about how you can be your own loud, visit ourwebsite, read ourblog posts, attend our educational webinars, and sign up for our new academy, where you, too, can learn how to truly be an influencer in your space. Have a wonderful day!

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Kirk Lowe

Kirk Lowe is the co-founder and CEO of ProudMouth. 

Read Kirk's Bio