5 Best Practice Tips for Corporate Video [INFOGRAPHIC]

Corporate video has seen an unprecedented level of growth in recent years, and with good reason. We live in a visual environment and more viewers want to ‘see’ the inner workings of businesses they deal with. While text is often the chosen medium for delivering fine details about business, video delivers emotional content and builds credibility and trust. Keeping in mind, personality and presence are vital to the success of any corporate video.

In this infographic, you will get five tips to help you produce your next corporate video for maximum exposure to your investors and analysts:

  1. Keep it short and make it impactful
  2. Think outside the box
  3. Focus on the visuals
  4. B-roll gives business a face
  5. Mobile is here to stay

For more IR best practices, download our new Digital IR: 2016 Best Practices guide to learn the latest global trends and fine-tune your IR tech.

Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently graduated from The George Washington University receiving her B.B.A in Marketing. Allison started in Nasdaq’s Global Internship Program and then as a consultant through April 2016. She will be bringing her expertise in social media marketing and event planning to partner with the entire Corporate Solutions team in the development and execution of our social and event marketing initiatives.



Nasdaq Corporate Solutions helps organizations manage and master the two-way flow of information with their audiences. Around the globe, market leaders rely upon our unmatched suite of advanced technology, analytics and consultative services to maximize the value of their work—from investor relations and corporate governance to public relations and communications.

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This communication and the content found by following any link herein are being provided to you by Corporate Solutions, a business of Nasdaq, Inc. and certain of its subsidiaries (collectively, “Nasdaq”), for informational purposes only. Nasdaq makes no representation or warranty with respect to this communication or such content and expressly disclaims any implied warranty under law.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


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