Corporate video has seen an unprecedented level of growth in recent years, and with good reason. We live in a visual environment and more viewers want to ‘see’ the inner workings of businesses they deal with. While text is often the chosen medium for delivering fine details about business, video delivers emotional content and builds credibility and trust. Keeping in mind, personality and presence are vital to the success of any corporate video.
In this infographic, you will get five tips to help you produce your next corporate video for maximum exposure to your investors and analysts:
- Keep it short and make it impactful
- Think outside the box
- Focus on the visuals
- B-roll gives business a face
- Mobile is here to stay
For more IR best practices, download our new Digital IR: 2016 Best Practices guide to learn the latest global trends and fine-tune your IR tech.
Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently graduated from The George Washington University receiving her B.B.A in Marketing. Allison started in Nasdaq’s Global Internship Program and then as a consultant through April 2016. She will be bringing her expertise in social media marketing and event planning to partner with the entire Corporate Solutions team in the development and execution of our social and event marketing initiatives.
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