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The 4 Most Important Product Segments for Kraft

Kraft Foods ( KFT ) is the world's second largest food and beverage company after competitor Nestlé ( NSRGY ). It also competes with PepsiCo ( PEP ), General Mills ( GIS ) and Kellogg ( K ). Our price estimate for Kraft stock stands at $32.58 , implying a roughly 5% premium to market price.

The 4 Most Important Product Segments for Kraft

1) Chocolate, Candy & Gum - represents 31% of the company's stock value

With the acquisition of Cadbury in 2010, Kraft has become the largest global confectionery company, offering a variety of popular chocolate, candy and gum brands like Toblerone, Halls, and Trident.

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2) Snacks - 19%

Kraft produces a range of snacks including ready-to-eat cookies, crackers, salted snacks, biscuits and nuts. The company's more popular brands within this product segment are are Oreo cookies, Nabisco Planters nuts, and Ritz crackers. As consumers gravitate towards healthier foods, companies like Kraft that have very limited presence in natural and organic foods could feel pressure.

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3) Grocery - 14%

Major products in Kraft's grocery division include dry packaged desserts & toppings (Royal, Jell-O), salad dressings (Kraft, Miracle Whip), peanut butter, and sauces (A.1., Bull's-Eye).

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4) Beverages - 14%

Kraft manufactures beverages like coffee, juice drinks, flavored water, and powdered beverages. The company's most popular beverage brands in North America include Maxwell House coffee, Kool-Aid and Country Time powdered beverages.

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See our full analysis and $32.58 price estimate for Kraft stock

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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