Markets
SNE

4 Biggest Virtual Reality Headlines in 2015

For those who follow the tech industry, there's no escaping the flurry of news surrounding the budding virtual reality market, and for good reason. Estimates of VR's potential vary, but most industry pundits agree that the technology is ready to go mainstream.

The advances made this year, in both the number of VR devices on store shelves or coming soon, and in the host of creative applications exploring its possibilities beyond the obvious gaming market, have laid the foundation for a bold, new VR world. While there's been no shortage of VR-related news in 2015, several items stood out -- changes that will likely have an impact for years to come.

Here it comes

In what was described by some as a "shocker," Facebook took a $2 billion leap into the VR market when it acquired Oculus in early 2014. Based on the momentum VR gained this year, the price CEO Mark Zuckerberg's paid to enter the hardware business via Oculus and its Rift headset could prove to be a steal.

As per a recent report from Statista , the Rift sits atop the list of VR headsets in terms of popularity. Of those polled, 35% of U.S. consumers have heard of Oculus Rift, beating out the 32% that are familiar with Samsung 's mobile device Gear -- which, coincidentally, was developed by Oculus. The good news for Rift aficionados -- and clearly there are a lot -- was confirmation from Zuckerberg that the VR headset remains on schedule for mass release in "early 2016."

How big is big?

If its feels as though most every big hitter in tech is champing at the bit to enter the VR fray, it's because they are. In addition to Facebook's Rift and Samsung's Gear, Alphabet has its cheap and simplistic Cardboard headset, and PlayStation console king Sony 's Project Morpheus VR is expected next year, among a host of others.

Why all the clamor? It's been estimated that VR devices and their related enterprise uses will become a $30 billion a year industry by 2020. That kind of opportunity will bring out the big boys, which should prove to be a positive for consumers as the Facebooks, Alphabets, and Samsungs of the world fight for market share. Competition should ensure top quality devices, along with prices that will make VR accessible to the masses.

Beyond the games

To no one's surprise, the growth of the VR market will be driven by the world's gaming community, something Zuckerberg acknowledged when announcing the acquisition of Oculus. But games are merely the beginning for virtual reality. Industries including construction, engineering, healthcare, and education are all ripe for the introduction of VR, and the list doesn't end there.

Already, some health-conscious folks are able to "virtually" exercise, the fashion industry is experimenting with various applications, and some expect the future of in-flight entertainment will incorporate VR, to name but a few recent advances. As VR branches out beyond gaming, either in the aforementioned alternatives or into as-yet-unimagined uses, that $30 billion estimate for the size of the VR market in a few years may prove conservative.

Testing the ad waters

Excited about the possibilities VR brings to the table, but don't have a Samsung Galaxy smartphone to utilize its Gear device, or have opted against Alphabet's cardboard VR contraption? Though not quite the same experience as VR, Facebook and Alphabet are testing 360-degree video ads for both desktop and mobile, which have been described as "virtual reality lite."

It's easy to see why Facebook and Alphabet aren't waiting around to implement VR technology into their marketing efforts, though both are in the testing phase. Two-thirds of consumers said they are interested in virtual shopping, in large part because it gives them a more realistic "feel" for a product or service prior to buying it.

Today it may be more virtual reality lite than true VR, but after gaining a head of steam this year, you can bet 2016 will be the first of many hyper-growth years to come.

This $19 trillion industry could destroy the Internet

One bleeding-edge technology is about to put the World Wide Web to bed. It could make early investors wildly rich. Experts are calling it the single largest business opportunity in the history of capitalism... The Economist is calling it "transformative"... But you'll probably just call it "how I made my millions." Don't be too late to the party -- click here for one stock to own when the Web goes dark.

The article 4 Biggest Virtual Reality Headlines in 2015 originally appeared on Fool.com.

Tim Brugger has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Facebook. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

Copyright © 1995 - 2015 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

SNE SSNLF FB GOOG GOOGL

Other Topics

Stocks

The Motley Fool

Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Learn More