The company had originally decided to keep its price the same for members who had the service before the company announced its price hike but this will soon change for all users, regardless of when they got Netflix.
About 37% of its users are still on the grandfathered rate. The company hopes to make up for the price difference by adding a large amount of new content over the next couple of years.
NFLX stock is down 0.3% Friday.
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