With Over a Quarter of a Billion Page Views, OpenSooq Experiences Major Growth

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The market for classified websites in the Middle East is expanding rapidly as more people choose to shop online now that the Internet is accessible to the majority and connectivity is growing.

The rise of classified webpages in the MENA region (Middle East and North Africa) has dramatically changed the face of how people shop and how companies conduct business. Classified websites bring together merchants and consumers on a platform where sellers can advertise their goods and services and buyers can browse the offerings on a local and global scale. On these platforms, businesses and individual online merchants compete which allows for more product options for consumers and lower prices for goods and services as a result of increased competition.

OpenSooq, a major classified website in the MENA region, provides a platform for businesses and consumers to buy and sell items that range from cars, apartments, phones to furniture, in addition to providing a space for job-seekers to search for employment opportunities around the Middle East. This gives ordinary people ease of access to information that can help them find what they need simply, easily and affordably. As the number one classifieds platform in five Arab countries, Opensooq is reaching the top of the charts in more ways than one.

Social media has played a major role in Opensooq's growth; the company has seen a 250 percent increase in social media traffic over the last few years, as it continues to engage consumers on its various platforms. Opensooq also grows the market economy in the MENA region by making all information consumers need available right at their fingertips; from product reviews to sales, prices to color options and more. The company has grown by leaps and bounds in response to the tech-hungry region and consumers looking for convenient solutions that satisfy their everyday needs. Opensooq has seen over a quarter of a billion page views since its inception and is currently the number one classified website in 5 of the countries it’s operating in. Additionally, there are many ways in which the company is engaging with the data and business intelligence gathered from consumers and businesses using our platform in order to continue improving user experience.

In the mobile space, which has increasingly become a critical market to online companies –thanks to MENA's superior smartphone penetration rates– OpenSooq’s new mobile application has witnessed over 2.5 million downloads across the region within the first year of operation. This has put it as the number one leader in mobile classifieds with just a tenth of the money of international investor-backed competitors in the region.

Based in Jordan and operating since 2008, OpenSooq joined the ranks of iMENA Group's Internet companies in 2012, where it continues to receive monetary investment, talent, business strategy and shared services from the Group. The growth and success OpenSooq has seen proves that it is serving a vital purpose in the region, helping stimulate the economy and support local small businesses.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Basics , Travel and Lifestyle

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