Quantcast

While Coach's Corporate Rebranding is Maddening, Tapestry Might Be a Gamechanger


Shutterstock photo

  • (0: 15 ) - Coach Inc. Rebranding
  • (2: 00 ) - Why The Name Change To Tapestry ?
  • (4: 10 ) - Episode Roundup: Podcast@Zacks.com

On this week's episode of Shopping for Stocks, host and Zacks Editor Maddy Johnson revisits American fashion icon Coach Inc. COH , and its recent decision to change its corporate name.

Last week, Coach, which now owns fellow luxury handbag and accessories company Kate Spade and shoemaker Stuart Weitzman, is now Tapestry Inc.

After a months-long search, Tapestry follows in the footsteps of many companies who have undergone a strategic rebranding: Alphabet Inc. GOOGL , Altria Group MO , and Mondelez MDLZ , formerly Google, Philip Morris, and Kraft, respectively.

Tapestry is likely mimicking European giants like LVMH and Kering, among others, each of whom boast an impressive slate of fashion brands among their portfolios. LVMH owns Louis Vuitton, Moët Chandon, Hennessy, Céline, Dior, and Sephora, including many others, while Kering operates Gucci, Saint Laurent, Balenciaga, Alexander McQueen, and Bottega Veneta.

It'll be interesting to see what moves Michael Kors KORS makes going forward, too. After their recent purchase of high-end shoemaker Jimmy Choo earlier this year, will the retailer follow in Tapestry's footsteps and change their corporate name as well?

As a reminder, if you feel that something was missed, or if you want a different topic covered, send an email to  podcast@zacks.com . Make sure to check out all of our other audio content at zacks.com/podcast, and remember to subscribe and leave a rating on iTunes.

Thanks for listening to this week's episode of Shopping for Stocks!

Looking for Stocks with Skyrocketing Upside?

Zacks has just released a Special Report on the booming investment opportunities of legal marijuana.

Ignited by new referendums and legislation, this industry is expected to blast from an already robust $6.7 billion to $20.2 billion in 2021. Early investors stand to make a killing, but you have to be ready to act and know just where to look. See the pot trades we're targeting>>


Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

Alphabet Inc. (GOOGL): Free Stock Analysis Report

Mondelez International, Inc. (MDLZ): Free Stock Analysis Report

Coach, Inc. (COH): Free Stock Analysis Report

Michael Kors Holdings Limited (KORS): Free Stock Analysis Report

Altria Group (MO): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



This article appears in: Investing , Stocks
Referenced Symbols: GOOGL , MDLZ , KORS , MO


More from Zacks.com

Subscribe






Zacks.com
Contributor:

Zacks.com

Equity Research








Research Brokers before you trade

Want to trade FX?