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Sales Slump & High Costs to Hurt Hasbro (HAS) in Q1 Earnings


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Hasbro, Inc. HAS is scheduled to report first-quarter 2019 results on Apr23, before the opening bell.

Not exempting the fate of all traditional toymakers, Hasbro is facing a dearth of consumer demand for quite some time now. Notably, the company has recorded dismal sales over the past few quarters due to the Toys 'R' Us liquidation and this trend is likely to have continued in the first quarter of 2019. Also, earnings may have been affected in the to-be-reported quarter due to higher expenses.

Notably, shares of Hasbro have gained 2.2% over the past year compared with the industry 's 19.9% decline.

Let us see how the company's top and bottom lines will shape up in the first quarter.

Top Line to Continue to Decline

After the Toys "R" Us liquidation, Hasbro has been witnessing a sales slump across the majority of brands. In fact, the company's net revenues in 2018 declined 12% year over year primarily due to the liquidation.We believe that the effect of this liquidation will linger further as Toys "R" Us was the last major chain, fully dedicated to selling toys.

Subsequently, the Zacks Consensus Estimate for the company's first-quarter revenues is pegged at $673.8 million, reflecting a 5.9% decline from the year-ago quarter.

High Costs to Hurt Bottom line

Although Hasbro's initiatives, including product launches and the shift toward more technology-driven toys to revive brands for boosting sales, would aid profits in the long term, costs related to those initiatives might prove detrimental in the near term. The company's cost of sales, as a percentage of net revenues, increased 140 bps to 40.4% in 2018. Operating profit margin contracted to 7.2% in 2018 from 15.6% in 2017.

We expect this trend to have continued in the first quarter of 2019. The Zacks Consensus Estimate pegs first-quarter loss at 8 cents. The company reported earnings of 10 cents in the prior-year quarter.

What Does the Zacks Model Predict?

Per the Zacks model, a company with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) has a good chance of beating estimates if it also has a positive  Earnings ESP . Stocks carrying a Zacks Rank #4 or 5 (Sell-rated) are best avoided, especially if they have a negative Earnings ESP. You can uncover the best stocks to buy or sell before they're reported with our  Earnings ESP Filter .

Hasbro has an Earnings ESP of -4.35% and a Zacks Rank #3, a combination that suggests that the company is unlikely to beat estimates in this quarter. You can see  the complete list of today's Zacks #1 Rank stocks here .

Hasbro, Inc. Price and EPS Surprise

Hasbro, Inc. Price and EPS Surprise | Hasbro, Inc. Quote

Stocks With Favorable Combinations

Here are a few stocks from the  Consumer Discretionary  sector that investors may consider as our model shows that these have the right combination of elements to post an earnings beat in the first quarter:

Las Vegas Sands LVS has an Earnings ESP of +4.65% and it currently carries a Zacks Rank #2. The company is scheduled to report quarterly numbers on Apr 24, after the market closes .

Wynn Resorts WYNN has an Earnings ESP of +4.57% and a Zacks Rank #3 at present.

Marriott MAR currently has an Earnings ESP of +0.40% and a Zacks Rank #3.

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Wynn Resorts, Limited (WYNN): Free Stock Analysis Report

Marriott International (MAR): Free Stock Analysis Report

Hasbro, Inc. (HAS): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.





This article appears in: Investing , Business , Earnings , Stocks
Referenced Symbols: LVS , WYNN , MAR , HAS




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