Pitney Bowes: Geoffrey Insurance Adopts EngageOne Video

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Premium technology company Pitney Bowes Inc.PBI recently landed a contract from insurance holdings underwriter Markerstudy Group of Companies' online motor insurer Geoffrey Insurance. With this, Geoffrey Insurance intends to enhance customer experience, retention rates and growth by implementing EngageOne Video in the U.K. 

In fact, Geoffrey Insurance, formerly known as Chaucer Direct, is forging ahead with its plans to adopt a more customer-centric focus. Pitney Bowes' EngageOne Video that offers powerful, interactive and personalized experience for clients, is expected to aid Geoffrey Insurance's business development plans.

EngageOne Video solution will help client gain a better insight into their insurance policies apart from answering frequently asked questions and catering to individual needs. The platform will also provide information about the company's latest offerings. For Geoffrey Insurance, this translates into a transformational product that will address the dual need of fulfilling business goals and meeting pressing customer demand.

Pitney Bowes' Engage Video clinched two major contracts in the second quarter, highlighting its popularity. The solution was deployed by American Family Insurance as well as financial services and technology company - The Bancorp - earlier this quarter . Also, the company revealed that Barnhart Crane & Rigging Co., one of America's leading lifting and logistics contractors, has been trimming typical sales cycle by using EngageOne Video.

Meanwhile, Pitney Bowes recently boosted its EngageOne Video software solution through the Real Time Content acquisition. Such developments are expected to supplement the EngageVideo platform which will in turn boost returns for the company.

Despite the string of deal wins, deteriorating market conditions in the technology industry continue to pose threat to Pitney Bowes. Also, the company's top line has been facing the brunt of the underperformance by two of its segments, namely, Small and Medium Business and Enterprise Business Solutions. Moreover, escalating ERP expenses in the implementation phase in the U.S. is adding to the concerns of this Zacks Rank #4 (Sell) company.

Better-ranked stocks in the industry include Viad Corp. VVI , PRGX Global, Inc. PRGX and PFSweb Inc. PFSW . While Viad Corp and PRGX Global sport a Zacks Rank #1 (Strong Buy), PFSweb holds a Zacks Rank #2 (Buy).

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VIAD CORP (VVI): Free Stock Analysis Report

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PITNEY BOWES IN (PBI): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Business , Investing , Stocks
Referenced Symbols: VVI , PRGX , PFSW , PBI

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