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Mastercard Signs With League Of Legends As First Global Partner Of Esports


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(RTTNews.com) - Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard's support of the esports community and further diversifies the technology company's sports and entertainment portfolio.

Mastercard said that it will focus on three annual global tournaments - the Mid-Season Invitational, the All-Star Event, and the pinnacle of all esports events, the World Championship.

Mastercard stated that it will curate unforgettable Priceless experiences and offers across onsite event activations, priceless.com and through other various promotions to bring fans closer to their passion and everything they love about League of Legends events.

The first live-event activation will take place at the League of Legends World Championship this fall in South Korea.

Starting today, Mastercard cardholders in the United States and Canada (excluding Quebec) will have a chance to win the ultimate All-Star Event experience when they use and save their Mastercard information within the League of Legends gaming platform. Similar promotions and additional ticketing programs will continue to roll out globally throughout the partnership.

In addition, Mastercard will work with its banking partners to offer unique League of Legends co-branded products in select markets, starting in 2019.


Read the original article on RTTNews (http://www.rttnews.com/2936150/mastercard-signs-with-league-of-legends-as-first-global-partner-of-esports.aspx)


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