Make Money on Jay Z Getting Sued

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Jay Z, Hova, Shawn Carter. The man with the hottest chick in the game wearing his chain. Hov is a living legend, and I'll tell you why. Everybody wanna be Hov, but Hov still alive. One of his 99 problems Parlux Fragrances, a subsidiary of publicly traded Perfumania ( PERF ) . The international entrepreneur, music legend, style icon, sports agent, philanthropist and I'm assuming big fan of Trending Stocks signed on to market a fragrance called GOLD JAY Z. He was supposed to go on Good Morning America, appear at Macy's ( M ) and interview with Women's Wear daily to promote the scent as well as push it on social media. That would prove beyond a Reasonable Doubt that he was living up to his end of the bargain in his life time.

Parlux says the company worked with Jacob the Jeweler to create five prototype bottles which had solid gold caps and gold drizzled on the exterior which set the company back 20 Gs a piece. Maybe a little too much flossing. Too much Sam Rothstein. Jay Z rejected all of them and kept the prototype. He also kept his guaranteed $2 million up-front royalty fee and 300,000 shares of PERF. It's a hard knock life but the company wants the money and shares back plus $18 million in damages because they claim, due to Jay Z's lack of promotion, the cologne only sold $12 million instead of the $50 million they had forecast. The company hoped this would be the first fragrance in the life and times of Shawn Carter, kicking off a cologne dynasty that would rock la familia.

The blueprint has been followed by many celebs from Sofia Vergara to Rihanna. But the gift and the curse here is while celebs can help your brand, they've got things to do. You can't knock the hustle when the Black Album tells you to get that dirt off your shoulder. From now until Kingdom Come this American Ganster is going to keep on looking for that Magna Carta Holy Grail of hustle. He's not a businessman. He's a business, man. Let him handle his business. Haven't heard from Hova yet, but maybe Perfumania wasn't playing their day role. So they've got to part ways like Ben and J Lo. I think Jay Z is going to be okay. He knows this game's got valleys and peaks. Expectation for dips. For precipitation he stacks chips. He hasn't passed the bar but he knows a little bit.

Perfumania doen't have a Zacks Rank due to a lack of estimates but places you may be able to buy Gold Jay Z like Ulta ( ULTA ) sure do. Ulta is a Zacks Rank #2 (Buy). A big reason for the rank is 14 analysts have increased estimates for the current year, jacking up our Zacks Consensus Estimates from $4.72 to $4.82 per shares. Then there's the streak of 8 earnings beats in a row. Their next report isn't until March 10 th

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Stocks
Referenced Symbols: ULTA , M

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