In line with its omnichannel initiatives,
) recently announced new additions to its attractive
technology-driven strategies. Shares have climbed 1.1% since the
The company introduced various innovative services including Apple
Pay, Same Day Delivery, Buy Online Pickup in Store (BOPS) Rollout
Completed, Enhanced Shopping Apps, Innovation in Stores Selling
Technology, Macy's Image Search, Macy's Wallet/Bloomingdale's
Wallet:, Shopkick, Smart Fitting Rooms, Macy's Digital Editions,
RFID Yielding Results and Expanding and Bloomingdale's Tabletop
The Apple Pay service, slated for launch in October, is a mobile
payment system whose availability will commence this fall. This
system will be supported by Apple Inc.'s (
) latest iPhone 6 and iPhone 6 Plus devices, and its Apple Watch.
Bloomingdale's and Macy's will be among the first retailers to
support this feature and facilitate convenient, private and secure
Same Day Delivery, which is also scheduled to start this fall, will
facilitate products purchased on the company's websites to be
delivered on the same day of purchase. Also, the company is coming
up with various selling techniques in certain stores in Georgia and
New Jersey, like improved handheld point-of-sale devices and
tablets, which are expected to enhance in-store shopping
Further, Macy's and Bloomingdale's have initiated mobile shopping
apps for Android and iOS, for example the Macy's Image Search where
the user can search any product on macys.com, by uploading a photo.
Likewise, the other aforementioned introductions feature various
specialties, which are likely to enhance customer convenience by
enriching their shopping experience.
Macy's premier chains-Bloomingdale's and Macy's-are two well
recognized names in the department store industry. For Macy's, My
Macy's localization initiatives, omnichannel integration and magic
selling have always remained driving factors. Going forward, this
customer-oriented retailer intends to maintain its focus on making
innovations and growing in the omni channel world.
Macy's currently carries a Zacks Rank #3 (Hold). Other
better-ranked retail stocks include Citi Trends, Inc. (
) with a Zacks Rank #1 (Strong Buy) and J. C. Penney Company, Inc.
) with a Zacks Rank #2 (Buy).
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