Denise is the managing director and founder of Hayflower, a data-driven communications firm specializing in developing and integrating research, data and information to increase business value and strengthen corporate narratives. Hayflower advises clients on IPO, investor relations, thought leadership and corporate communications programs. Since founding Hayflower in 2018, Hayflower clients have successfully raised over $2 billion in IPO proceeds.
What are your top priorities and biggest challenges?
My top priorities are helping my clients understand the complexities around telling their corporate narrative. Our biggest challenges are working with internal teams to develop data and information that are key to telling their corporate stories, such as key metrics and internal research.
How long have you been in your role and how have you seen the role evolve in the past 2-3 years?
I've been working with companies to craft compelling corporate narratives within an IR capacity for over 9 years. I started Hayflower in January 2018 to help clients develop data-driven narratives and thought-leadership positions when it became apparent to me that many private companies needed help in this area. In the past 2-3 years, MiFiD has changed the relationship between analysts and investors, making the work we do at Hayflower an essential part of corporate communications.
How can the IRO best engage the investment community?
Helping investors and analysts truly understand what drives their business by providing data and information, in addition to relevant financial metrics, that best illustrate their business' drivers.
What is one important initiative that you've championed or experience that you've had as an IRO?
I help IROs succeed and advise many IROs on corporate communications leading up to and beyond their IPO. As part of my work with both public and private companies, I've championed thought-leadership initiatives that complement the IR narrative and help investors think beyond the current quarter to better understand the market and the company they are invested in.
What resources do you rely on to stay up to date on the capital markets?
I use Nasdaq IR Insight® to stay up to date with broad trends as well as company specific information. It informs me, my client management teams and helps us save time. I read dozens of research reports and the Wall Street Journal , listen to Bloomberg radio, and watch CNBC every day.
What advice do you have for the next generation of IRO?
Understand what drives your company and become an expert resource that analysts and investors rely on in order to understand not just your company, but your market.
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