Interpublics' Unit Buys Flipside to Boost Digital Content

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The Interpublic Group of Companies, Inc. IPG continues to strengthen its position with new business activities as well as opportunities from existing and new clients. It keeps looking for strategic investments/acquisitions to expand in high-growth regions and key world markets. Accordingly, Weber Shandwick, a division of Interpublic , recently acquired the U.K. based company, Flipside. The financial aspects of the deal remain undisclosed.

About Flipside

Based in London, Flipside is a mobile and digital agency which specializes in high-impact work to augment functioning of businesses. The company focuses on catering to the growing demand of its clients, which enables it to stay ahead of its peers in the constantly changing digital world. The company has provided its services to some of the world's largest global brands. It also has an office in Guildford, U.K.

The Deal

The acquisition of Flipside will enable Weber Shandwick to deliver a fully integrated, modern digital offering that will be profitable for both B2C and B2B marketers. Flipside's expertise in this field will bolster Weber Shandwick's leading position in the industry.

Per a market research report by Transparency Market Research, the global mobile applications market, previously valued at $16.97 billion in 2013, is expected to reach $54.89 billion by 2020, escalating at a CAGR of 16.2% from 2014 to 2020. 

Based on this report we can conclude that the acquisition of Flipside will help Weber Shandwick enhance its product offering as well as improve its top-line growth, going forward.



Weber Shandwick

Headquartered in New York, Weber Shandwick is a renowned communications and engagement firm, spread across 79 cities in 34 countries. The company's network extends to 127 cities across 81 countries. The firm has a diverse team of strategists, analysts, producers, designers, developers and campaign activators, whose expertise have enabled it to win prestigious awards.

Weber Shandwick's parent company, Interpublic's digital capabilities, diversified business model and geographic reach offer a distinctive competitive advantage to its clients. The company is expected to achieve targeted levels in the coming quarters based on diversification across emerging regions and collaboration/integration across agencies through technological improvement.

Interpublic currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks worth a glance include Marin Software Incorporated MRIN , Avis Budget Group, Inc. CAR and InnerWorkings Inc. INWK . All three stocks hold a Zacks Rank #2 (Buy).You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here .

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Business , Stocks
Referenced Symbols: CAR , INWK , IPG , MRIN

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