Rumors have been swirling for some time that
's latest -- and some say last -- Lumia smartphone was in the
works and nearly ready for consumers. Turns out those rumors
were true. Microsoft recently unveiled its $199 Lumia 650
designed to integrate "seamlessly with your company's Microsoft
The Lumia 650 is equipped with a five-inch screen,
eight-megapixel camera, and eight gigabytes (GB) of storage,
which can be expanded to as much as 200 GB. For its targeted
business users, the Lumia 650 comes with a one-click feature to
set up its Office 365 product suite.
Microsoft is billing the new smartphone as a "mobile
office," synchronized across Windows OS devices via
Does it matter?
Microsoft sold just 4.5 million Lumia's in calendar Q4 --
compared to 10.5 million devices from a year-ago -- leading to
a 49% drop in phone revenue.
The Lumia 650's low price point translates to razor thin
margins, assuming it becomes profitable at all. But the Lumia
650 and its brethren are in line with Satya Nadella's
"mobile-first" strategy of getting Windows into as many hands
as possible, regardless of device. Presumably, Microsoft's
enterprise customers will generate revenue via additional
subscription fees and boosting Bing's search ad sales, to name
but a couple possibilities.
On its own merits, Microsoft's rumored last Lumia smartphone
isn't likely to move the needle much. However, like others of
its ilk, the Lumia 650 is a small cog in Nadella's larger
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Instant Analysis: Can Microsoft Corporation's
Latest Smartphone Move The Needle?
originally appeared on Fool.com.
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