Insiders Now Seeing Red With SBH At New 52-Week Low

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In trading on Thursday, shares of Sally Beauty Holdings Inc (Symbol: SBH) touched a new 52-week low of $17.19/share. That's a $12.98 share price drop, or -43.02% decline from the 52-week high of $30.17 set back on 11/14/2016. Large percentage drops always require that the stock post even larger percentage gains from the low in order to recover the old price point, and for SBH that means the stock would have to gain 75.51% to get back to the 52-week high. For a move like that, Sally Beauty Holdings Inc would need fundamental strength at the business level.

Here's a rhetorical question: Who knows more about fundamentals at the business level than the company's own insiders? So let's take a look to see whether any company insiders were taking the other side of the trade as SBH shares were being sold down to this new 52-week low, focusing on the most recent trailing six month period. As summarized by the table below, SBH has seen 4 different instances of insiders buying over the past six months.

Purchased Insider Title Shares Price/Share Value
05/08/2017 Christian A. Brickman President & CEO 10,000 $19.88 $198,790.00
05/23/2017 Christian A. Brickman President & CEO 10,000 $17.91 $179,068.65
05/24/2017 Christian A. Brickman President & CEO 10,000 $17.61 $176,098.00
05/24/2017 Edward W. Rabin Director 3,500 $17.72 $62,005.00
05/26/2017 Edward W. Rabin Director 2,750 $17.70 $48,687.00
06/02/2017 Robert R. McMaster Director 5,500 $18.03 $99,165.00
06/02/2017 John A. Miller Director 20,000 $18.35 $367,000.00
08/18/2017 Christian A. Brickman President & CEO 10,000 $17.90 $179,005.00
08/21/2017 Edward W. Rabin Director 4,250 $18.06 $76,740.12
08/18/2017 Edward W. Rabin Director 4,250 $18.06 $76,740.12
08/23/2017 Christian A. Brickman President & CEO 20,000 $17.54 $350,898.00

In the short run, while the new 52-week low suggests the stock is at the cheapest price and perhaps therefore the best bargain it has been over the last 52 weeks, the low print also means anyone who has purchased the stock over that timeframe is staring at an unrealized loss. Oftentimes, that factor drives a stock's technical analysis metrics by creating overhead resistance, with investors who bought higher now anxious to reverse their trade once they are back to breakeven. The chart below shows where SBH has traded over the past year, with the 50-day and 200-day moving averages included.

Sally Beauty Holdings Inc Moving Averages Chart

Time will tell whether the insider purchases foretell a future rebound for SBH shares, which are presently showing a last trade of $17.57/share, slightly above the new 52-week low.

Ten Bargains You Can Buy Cheaper Than The Insiders Did ยป

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Investing Ideas
Referenced Symbols: SBH

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