announced the integration of Fliphound into its Visiconn management
software to enable direct access of the buying and bidding platform
offered by Fliphound for Daktronics display owners.
The deal will allow Fliphound, an established online marketplace
for purchasing digital billboard advertising, to enable seamless
and automatic configuration of its platform for Daktronics display
owners, thus facilitating the online selling of its digital
There is a huge untapped market for digital billboards, as
millions of small and medium-sized businesses want to buy them like
they buy internet and social media ads. As a digital billboard
market leader, Daktronics will enable expansion of the outdoor
digital market through such deals. It will facilitate operators to
tap into digital advertisers and online buyers, thus gaining access
to the $54 billion digital online advertising market.
Fliphound also boasts a proven track record of drawing new,
local advertisers to out of home advertising. About 89% of its
clients are local advertisers and over 85% of the 500+ Fliphound
advertisers are new to outdoor advertising, presenting a huge
Headquartered in Brookings, SD, Daktronics is a leading
manufacturer of outdoor digital displays. The company has seen
remarkable growth as it keeps pace with the rapid transformation
and digitisation in advertising. With traditional billboards
increasingly being replaced with the more versatile digital
displays and outdoor screens in stadiums being upgraded to
high-definition, the company has significant growth prospects,
Daktronics presently carries a Zacks Rank #3 (Hold).
Better-ranked stocks in the electronics industry that are worth a
look now include GigOptix, Inc.
and Kopin Corporation
, carrying a Zacks Rank #1 (Strong Buy), and Samsung Electronics
, holding a Zacks Rank #2 (Buy).
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KOPIN CORP (KOPN): Free Stock Analysis Report
DAKTRONICS INC (DAKT): Free Stock Analysis
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