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Better Buy: Dollar Tree vs. Dollar General


Dollar Tree (NASDAQ: DLTR) and Dollar General (NYSE: DG) , the two leading dollar-store chains in America, are both resilient retailers that have consistently expanded as other brick-and-mortar players have folded. Both companies have withstood competition from Amazon.com and Walmart (NYSE: WMT) by selling cheaper products to lower-income shoppers.

Dollar General stock has rallied more than 10% this year, but shares of Dollar Tree have tumbled nearly 20%. Let's see why the former has outperformed the latter and whether it's still a compelling buy at these levels.

Dollar bills strewn on a flat surface.

Image source: Getty Images.

Understanding the key differences

Dollar Tree, which acquired its rival Family Dollar in 2015, opens most of its stores in urban and suburban areas. Dollar Tree sells all of its products for $1 or less, while Family Dollar sells its products for $10 or less. As a result, Family Dollar is more exposed to competition from Walmart and other lower-end retailers than the Dollar Tree chain.

Dollar General isn't a "true" dollar store like Dollar Tree, but it also generally sells products at lower prices than Family Dollar. Dollar General opens most of its stores in rural areas, which typically aren't saturated by other lower-end retailers.

The stores at all three "dollar" chains have an average size of 8,000 to 10,000 square feet, compared to an average of more than 100,000 square feet for Walmart's stores. Those smaller stores make it easier to quickly locate and purchase products. But like Walmart, Dollar Tree and Dollar General remain heavily exposed to higher tariffs on Chinese products.

Examining the comps growth

Dollar Tree's biggest problem is the dismal performance of Family Dollar, which is being squeezed by Walmart, Target , and Amazon. Here's how Family Dollar dragged down Dollar Tree's comp sales growth over the past four quarters.

Chain Q4 2017 Q1 2018 Q2 2018 Q3 2018
Dollar Tree* 3.8% 4% 3.7% 2.3%
Family Dollar 1% (1.1%) 0% (0.4%)
Total enterprise* 2.4% 1.4% 1.8% 1.4%

Comparable store sales growth. *Constant currency basis. Data source: Dollar Tree quarterly reports. Chart by author.

Dollar Tree expects to post a low-single-digit comp sales increase for the full 2018 fiscal year. Total revenue is on track to rise 2.1%-2.6%, compared to 7.4% growth in fiscal 2017 (which included an extra week). Dollar Tree's messy top-line growth, which indicates that it would have fared better without Family Dollar, compares poorly to Dollar General's results over the same period.

Chain Q4 2017 Q1 2018 Q2 2018 Q3 2018
Dollar General 3.3% 2.1% 3.7% 2.8%

Comparable store sales growth. Data source: Dollar General quarterly reports. Chart by author.

Dollar General's biggest issue in recent quarters has been slowing store traffic growth, which it mainly offset with bigger average purchases per customer. For the full year, it expects comps to rise between 2.5% and 2.9%, and for revenue to increase 9% -- representing an acceleration from its 6.8% growth in fiscal 2017. (For Dollar General, both fiscal years have 52 weeks.)

Both Dollar Tree and Dollar General are boosting their sales growth with new store openings . Dollar Tree finished the third quarter with 15,187 stores, representing 3% growth from a year earlier. Dollar General's store count rose 6.3% over the same period to 15,277 stores.

A woman posing with a shopping cart.

Image source: Getty Images.

But mind the margins...

Dollar General is clearly generating better top-line growth than Dollar Tree, but both companies are struggling with contracting gross margins. Dollar General's gross margin fell 39 basis points year over year to 29.9% during the third quarter, and Dollar Tree's gross margin dropped 110 basis points to 30.2%.

Dollar General blamed its decline on an increase of its LIFO (last in, first out) provision, higher sales of lower-margin consumables, bigger markdowns, and higher freight costs. Dollar Tree attributed its drop to higher freight costs, markdowns, distribution costs, and occupancy costs, as well as expenses from hurricane-related losses. Gross margin at both companies could decline significantly if the trade war between the U.S. and China heats up again.

However, Dollar General reported a slight year-over-year increase in operating income last quarter, while Dollar Tree's operating income dropped. This suggests that Dollar General, which isn't burdened by a weak subsidiary like Family Dollar, is operating more efficiently. That's why analysts expect Dollar General's earnings per share to rise 33% this year, compared to just 12% growth for Dollar Tree.

The valuations and verdict

Both dollar-store stocks are fairly cheap -- Dollar General trades at 15 times forward earnings, and Dollar Tree trades at just 14 times forward earnings. Dollar General pays a forward dividend yield of 1%, but Dollar Tree doesn't pay a dividend.

In the end, Dollar General remains a better investment than Dollar Tree. It isn't trying to fix an underperforming subsidiary, it focuses on less-saturated rural markets, and it doesn't compete directly against Walmart and other superstores.

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John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Leo Sun owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



This article appears in: Personal Finance , Stocks
Referenced Symbols: DLTR , DG , WMT



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