Axel Springer to merge Business Insider, eMarketer in 2020


FRANKFURT, June 13 (Reuters) - Axel Springer , the German publisher, said on Thursday it would combine the operations of its two main U.S. units, millennial-focused financial news site Business Insider and market researcher eMarketer.

The news comes as private-equity house KKR readies an offer to buy out minority shareholders in Springer for 63 euros a share, supporting its main owners who want to take the company private and pursue long-term growth.

Insider Inc. and eMarketer Inc. will join forces on Jan. 1, 2020, and Insider CEO Henry Blodget will head the merged operation, Springer said in a statement.

This article appears in: World Markets , Stocks
Referenced Symbols: KKR ,

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