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Activision Blizzard Stock Drops Despite ‘Call of Duty: Black Ops 4’ Launch Day Record


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Activision Blizzard stock was down on Monday despite the company announcing good news about  Call of Duty: Black Ops 4 .

Activision Blizzard Stock Drops Despite 'Call of Duty: Black Ops 4' Launch Day Record Source: Gamevil Inc. via Flickr

The news from Activision Blizzard (NASDAQ: ATVI ) concerning  Call of Duty: Black Ops 4  has to do with how well the game did on launch. The company notes that the game is its largest day one digital release.

According to Activision Blizzard, this has  Call of Duty: Black Ops 4 beating out the record for day one digital release set by its predecessor, C all of Duty: WWII , back in 2017. It also notes that the game is the largest day one digital seller for the company on both PlayStation 4 and Xbox One.

That all sounds like good news for the company and Call of Duty: Black Ops 4 . So why exactly is Activision Blizzard stock down today. It's possible that what is more important is what the company isn't talking about.

While Activision Blizzard notes that  Call of Duty: Black Ops 4 saw its best day one digital sales, it doesn't say anything about the games' physical or overall day one sales. With that in mind, it's possible that this means the game didn't sell as well overall on launch day as what C all of Duty: WWII did.

It's worth noting that  Call of Duty: Black Ops 4  comes out during a busy time for new video game launches. It's possible that these other launches are eating into the game's sales. Other big games with October launches include  Assassin's Creed OdysseySoul Calibur VI and  Red Dead Redemption 2 .

ATVI stock was down 2% as of Monday morning.

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As of this writing, William White did not hold a position in any of the aforementioned securities.

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The post Activision Blizzard Stock Drops Despite 'Call of Duty: Black Ops 4' Launch Day Record appeared first on InvestorPlace .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.





This article appears in: Investing , Stocks
Referenced Symbols: ATVI



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