ADVISORY, June 28, 2011 (GLOBE NEWSWIRE) --
Volunteers of America will visit the NASDAQ MarketSite in New York City's Times Square to launch OPERATION BACKPACK 2011, which provides new backpacks and school supplies to the thousands of children living in homeless shelters.
In honor of the occasion, Joe Magnacca, President of Duane Reade and Walgreens, will ring the closing bell. He will be joined by over a dozen adorable school children who are recipients of backpacks.
NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio
Wednesday, June 29th, 2011 – 3:45 p.m. to 4:00 p.m. ET
Glenna Freedman Public Relations
The entire Closing Bell is available from 3:50 p.m. to 4:05 p.m. on AMC-3/C-3 (dl 3760H). The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Jen Knapp at (212) 401-8916.
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About Volunteers of America's Operation Backpack
One of the most devastating consequences of homelessness is the impact it has on a child's education. Nearly 11,000 school-age children are living in New York City homeless shelters on any given day. Most of them would face the start of school in September without basic school supplies if not for Operation Backpack. Relieving their parents of yet another financial burden, the program raises public awareness about the needs of homeless families and the impact homelessness has on a child's education.
Volunteers of America's back-to-school drive began in 1999 as a small effort to collect school supplies for the children in its shelters. In 2003 the campaign was re-branded "Operation Backpack" to reflect its ambitious, new goal: to give every child in the New York City shelter system who needs one, a new backpack filled with grade-specific school supplies. Operation Backpack was so successful that it is now held in other VOA locations across the country including Washington State, Oregon, California, Minnesota, Illinois, Massachusetts, Northern Alabama, Ohio, Kentucky, Greater Delaware Valley and Pennsylvania.
About Volunteers Of America
Volunteers of America is one of the nation's oldest and largest human services organizations, serving nearly 50,000 people in need in the Greater New York area every year. Their mission is to empower the men, women and children they serve to live safe, healthy, and productive lives. From pre-schoolers with developmental delays to older adults wishing to age at home rather than face institutionalization; from families recovering from domestic violence to youth about to age out of foster care, Volunteers of America—Greater New York offers practical and compassionate support to thousands of the most vulnerable men, women and children in our community each year.
About NASDAQ OMX:
The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,500 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX first North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com. *Please follow NASDAQ OMX on Facebook (http://www.facebook.com/pages/NASDAQ-OMX/108167527653) and Twitter (http://www.twitter.com/nasdaqomx).