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Starbucks Corporation (SBUX) to Conduct NASDAQ Opening Bell Ceremony Remotely From Pike Place Market Starbucks Store in Seattle, Washington




Howard Schultz, Chairman, President and Chief Executive Officer of Starbucks Corporation (SBUX), will ring the NASDAQ Opening Bell remotely from its first store at Pike Place Market in Seattle, Washington.

Starbucks will kick off its 40-year anniversary with a global celebration of four decades of great coffee and connections with valued customers, store partners (employees), and the neighborhoods in which Starbucks does business.

Howard Schultz will reflect on the brand's 40-year history and talk about plans for the company's future, including its "Global Month of Service," to be hosted throughout the month of April 2011 as part of an ongoing commitment to inspire and invest in community service. Starbucks partners (employees) and customers around the world will dedicate their time and energy to help create thriving neighborhoods, teaming up with national NGOs (HandsOn Network in the U.S.) and local organizations around the world to identify and organize service opportunities to best meet the needs of each community with a focus on Starbucks existing priorities around youth and the environment.

The ceremony will be broadcast live on the NASDAQ MarketSite seven-story tower in Times Square and via satellite to national and international media.

The Opening Bell is a ceremonial event that represents NASDAQ's virtual market model. As a result, The NASDAQ Stock Market can be opened from any location bringing together investors and market participants from around the world to mark the beginning of the trading day.


  • Howard Schultz, Chairman, President and Chief Executive Officer of Starbucks Corporation (SBUX)
  • Bob Greifeld, Chief Executive Officer of The NASDAQ OMX Group, Inc.


Tuesday, March 8, 2011 at 9:15 a.m. to 9:30 a.m. ET   


Amy Hauser

(312) 240-2628

NASDAQ MarketSite:

Robert Madden

(646) 441-5045

Feed Information:

The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on AMC3 / C20, downlink frequency 4100 vertical. The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed:

An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. on AMC3 / C20, downlink frequency 4100 vertical. The feed can be found on Ascent fiber 1623 as well.

Facebook and Twitter:

For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies please visit our Facebook page at:                                  

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A live webcast of the NASDAQ Opening Bell will be available at:


To obtain a hi-resolution photograph of the Market Open, please go to and click on the market open of your choice.

About Starbucks Corporation (SBUX):

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.

Through its unwavering commitment to excellent and our guiding principles, Starbucks brings its guiding principles, its unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit Starbucks in stores or online at


The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries.  NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit Please follow NASDAQ OMX on Facebook ( and Twitter (


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