Shuffle Master, Inc. (SHFL) CEO to Ring the NASDAQ Stock Market Opening Bell

MEDIA ADVISORY, Oct. 23, 2006 (PRIMEZONE) --

What: Dr. Mark Yoseloff, CEO of Shuffle Master, Inc. (SHFL) will preside over the opening bell. The company is in town for their annual investor day, where they will debut two new key products. Shuffle Master is a member of The NASDAQ Global Select Market, which has the highest listing standards of any market in the world. Where: NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio When: Tuesday October 24th, 2006 at 9:30 a.m. EDT Contacts: Kirsten Clark Vice President -- Worldwide Marketing (702) 241-9184 KClark@shufflemaster.com NASDAQ MarketSite: Stephanie Lowenthal; 646.441.5220

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Stephanie Lowenthal at (646) 441-5220.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Shuffle Master, Inc. (SHFL):

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, roulette chip sorters and intelligent table system modules, to improve their profitability, productivity and security, and Entertainment Products, including live proprietary table games, electronic multi-player table game platforms, traditional video slot machines for select markets, live table game tournaments and wireless gaming solutions to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

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