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Seth Goldman, Co-Founder and TeaEO of Honest Tea to Kick-Off National Recycling Initiative, "The Great Recycle," by Ringing The NASDAQ Stock Market Opening Bell With Jonathan Hsu, CEO of Recyclebank


ADVISORY, April 27, 2012 (GLOBE NEWSWIRE) --


Seth Goldman, co-founder and TeaEO of Honest Tea and Jonathan Hsu, CEO of Recyclebank will visit the NASDAQ MarketSite in Times Square on Monday, April 30, to kick-off the national recycling initiative, "The Great Recycle," which will aim to boost recycling rates nationally.

In a show of support for New York City's pledge to double recycle efforts by 2017, "The Great Recycle" will launch on Monday, April 30 with a 30 foot tall recycling bin placed in Times Square, in an attempt to recycle 45,000 plastic, glass and aluminum beverage containers, off-setting the same number Honest Tea typically sells in NYC in one day.

Honest Tea and partner Recyclebank, the leading environmental social platform which incentivizes green actions, will reward people who bring bottles down to "The Great Recycle" with points redeemable for bikes, Broadway tickets and more, at the on-site recycling store.

Those who cannot attend the event in Times Square can participate online by making a weekly recycling pledge at and recycling an old Facebook post.

In honor of the occasion, Seth Goldman, co-founder & TeaEO of Honest Tea, Barry Nalebuff, co-founder of Honest Tea and Jonathan Hsu, CEO of Recyclebank will ring the Opening Bell.


NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio


Monday, April 30, 2012 – 9:15 a.m. to 9:30 a.m. ET


Dan Forman

(301) 706-0618

NASDAQ MarketSite:

Jen Knapp

(212) 401-8916

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MOD 4:2:0


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About Honest Tea:

Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company, specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

About Recyclebank:

Recyclebank® is the leading environmental social platform that realizes the collective impact of individual action. Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating, engaging and empowering its community online and offline, Recyclebank aims to encourage a more sustainable lifestyle by increasing household recycling, reducing household energy usage and motivating individuals and communities to take environmentally preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit


The inventor of the electronic exchange, The NASDAQ OMX Group, Inc., fuels economies and provides transformative technologies for the entire lifecycle of a trade - from risk management to trade to surveillance to clearing. In the U.S. and Europe, we own and operate 24 markets, 3 clearinghouses and 5 central securities depositories supporting equities, options, fixed income, derivatives, commodities, futures and structured products. Able to traffic more than 1 million messages per second at sub-40 microsecond speeds with 99.999% uptime, our technology drives more than 70 marketplaces in 50 developed and emerging countries into the future, powering 1 in 10 of the world's securities transactions. Our award-winning data products and worldwide indexes are the benchmarks in the financial industry. Home to approximately 3,400 listed companies worth $5.1 trillion in market cap whose innovations shape our world, we give the ideas of tomorrow access to capital today. Welcome to where the world takes a big leap forward, daily.  Welcome to the NASDAQ OMX Century.  To learn more, visit Follow us on Facebook ( and Twitter ( (Symbol: NDAQ and member of S&P 500).


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