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Scholastic Corporation (Nasdaq: SCHL) to Ring The Nasdaq Stock Market Opening Bell




Scholastic Corporation (Nasdaq:SCHL), the global children’s publishing, education and media company, will visit the Nasdaq MarketSite in Times Square to celebrate a new book release of the popular and worldwide bestselling children’s book series, “Captain Underpants.”  The new title, “Captain Underpants and the Sensational Saga of Sir Stinks-a-lot,” goes on sale August 25th. 

In honor of the occasion, Dick Robinson, Chairman, President and CEO of Scholastic, and Dav Pilkey, Author of “Captain Underpants,” will ring the Opening Bell.

Scholastic, the worldwide publisher of Captain Underpants, will launch a new “Reading Gives You Superpowers” campaign to help transform reluctant readers into lifelong readers, which includes a five-week tour which kicks-off today.  Captain Underpants is a worldwide bestselling children’s book series published by Scholastic.  To date, there are more than 70 million books in print worldwide, which are available in 22 languages.  DreamWorks Animation has acquired the movie rights to the Captain Underpants series and is in production on a feature film adaptation scheduled for release in 2017.   


Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio


Monday, August 24, 2015 – 9:15 a.m. to 9:30 a.m. ET    

Scholastic Corporation Media Contact:

Kyle Good

(212) 343-4563

Nasdaq MarketSite: 

William Briganti

(646) 441-5012   

Feed Information:

Fiber Line (Encompass Waterfront): 4463

Gal 3C/06C 95.05 degrees West

18 mhz Lower

DL 3811 Vertical

FEC 3/4

SR 13.235

DR 18.295411

MOD 4:2:0


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A webcast of the Nasdaq Opening Bell will be available at: or


To obtain a hi-resolution photograph of the Market Open, please go to and click on the market open of your choice.    

About Scholastic Corporation (Nasdaq:SCHL):

Scholastic Corporation (NASDAQ:SCHL) is the world's largest publisher and distributor of children's books, a leading provider of print and digital instructional materials for pre-K to grade 12, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning materials and programs, classroom magazines and other products that, in combination, offer schools customized and comprehensive solutions to support children's learning both at school and at home. The Company also makes quality, affordable books available to all children through school-based book clubs and book fairs. With a 94 year history of service to schools and families, Scholastic continues to carry out its commitment to "Open a World of Possible" for all children. Learn more at

About Nasdaq:

Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to more than 3,600 listed companies with a market value of approximately $9.6 trillion and more than 10,000 corporate clients. To learn more, visit: or



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