press center press release

(RED) CEO Susan Smith Ellis and Actor Hayden Christensen to Ring The NASDAQ Stock Market Opening Bell




Susan Smith Ellis, CEO of (RED) and Hayden Christensen, star of Star Wars films and this summer's "Takers," will ring the NASDAQ Opening Bell to mark the beginning of the Lazarus Effect Campaign and to celebrate the broadcast of "The Lazarus Effect" documentary airing May 24 at 9:00 p.m. EDT on HBO. 

The campaign equates what the average person can buy with 40 cents—from a stick of gum to a smear of lipstick—to what the same amount would mean to someone with HIV/AIDS in Africa; another day of life transforming medication. The campaign features Bono, Hayden Christensen, Javier Bardem, Penelope Cruz, Iman, Claire Danes, Toni Collette, Hugh Jackman, Orlando Bloom, Gabourey Sidibe, and others.

On May 24, 2010 HBO will present "The Lazarus Effect." The 30-minute film captures a series of true-life resurrections on screen—ones that don't require a single act of magic or faith to make the miracle happen. Rather than miracles, "The Lazarus Effect" records the extraordinary, life-restoring effect of ARVs on HIV-positive Africans who, only a few years ago, would have never had a chance. Now they have hope.  


NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio


Thursday, May 6, 2010 at 9:15 a.m. to 9:30 a.m. ET  


Rachael Risinger

Rubenstein Communications, Inc.

(212) 843-8406

NASDAQ MarketSite:

Robert Madden

(646) 441-5045

Feed Information:

The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on Galaxy 19 C/15, downlink frequency 4000 vertical. The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed:

An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.

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About (RED):

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark (U.S. only), Dell, Nike, and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana, Lesotho, Zambia, and South Africa and supports programs that have reached more than 5 million people. For more information, visit


The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit *Please follow NASDAQ OMX on Facebook ( and Twitter (


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