ADVISORY, May 5, 2010 (GLOBE NEWSWIRE) --
Susan Smith Ellis, CEO of (RED) and Hayden Christensen, star of Star Wars films and this summer's "Takers," will ring the NASDAQ Opening Bell to mark the beginning of the Lazarus Effect Campaign and to celebrate the broadcast of "The Lazarus Effect" documentary airing May 24 at 9:00 p.m. EDT on HBO.
The campaign equates what the average person can buy with 40 cents—from a stick of gum to a smear of lipstick—to what the same amount would mean to someone with HIV/AIDS in Africa; another day of life transforming medication. The campaign features Bono, Hayden Christensen, Javier Bardem, Penelope Cruz, Iman, Claire Danes, Toni Collette, Hugh Jackman, Orlando Bloom, Gabourey Sidibe, and others.
On May 24, 2010 HBO will present "The Lazarus Effect." The 30-minute film captures a series of true-life resurrections on screen—ones that don't require a single act of magic or faith to make the miracle happen. Rather than miracles, "The Lazarus Effect" records the extraordinary, life-restoring effect of ARVs on HIV-positive Africans who, only a few years ago, would have never had a chance. Now they have hope.
NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio
Thursday, May 6, 2010 at 9:15 a.m. to 9:30 a.m. ET
Rubenstein Communications, Inc.
The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on Galaxy 19 C/15, downlink frequency 4000 vertical. The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.
An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.
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(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark (U.S. only), Dell, Nike, and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana, Lesotho, Zambia, and South Africa and supports programs that have reached more than 5 million people. For more information, visit www.joinred.com.
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