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Physicians Formula Holdings, Inc. (FACE) CEO to Ring the NASDAQ Stock Market Opening Bell



What: Ingrid Jackel, CEO of Physicians Formula Holdings, Inc. (FACE) will preside over the opening bell to celebrate their initial public offering on NASDAQ. The company listed on November 8, 2006. Where: NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio When: Tuesday, November 28, 2006 at 9:30 a.m. ET Contacts: Physicians Formula Holdings, Inc.: Barbara Ocampo-Victorio 626.334.3395, ext. 1304 NASDAQ MarketSite: Jolene Libretto 646.441.5220

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Jolene Libretto at (646) 441-5220.


To obtain a hi-resolution photograph of the Market Open, please go to and click on the market open of your choice.

About Physicians Formula Holdings, Inc. (FACE):

Physicians Formula, founded in 1937, is one of the fastest growing cosmetics companies operating in the mass market prestige, or "masstige", market. Under its Physicians Formula brand name, the Company develops and markets innovative, premium priced products for the mass market channel. The Company's products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in over 23,000 stores throughout the U.S. including Wal-Mart, Target, CVS, Walgreens and Albertsons. The Company's products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.

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