Panera Bread Company (PNRA) Chairman and CEO to Ring the NASDAQ Stock Market Opening Bell

MEDIA ADVISORY, Oct. 4, 2006 (PRIMEZONE) --

What: Ron Shaich, Chairman and CEO of Panera Bread Company (PNRA) will preside over the opening bell to celebrate its 15-year listing anniversary and the opening of Panera Bread's 1,000th bakery-cafe. Where: NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio When: Thursday October 5th, 2006 at 9:30 a.m. EDT Contacts: Julie Somers Director of Media Relations 314-633-7210 julie.somers@panerabread.com NASDAQ MarketSite: Stephanie Lowenthal; 646.441.5220

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Stephanie Lowenthal at (646) 441-5220.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Panera Bread Company (PNRA):

Panera Bread Company owns and franchises bakery-cafes under the Panera Bread(r) and Saint Louis Bread Co.(r) names. The Company is a leader in the specialty bread/cafe category due to its unique bread combined with a quick, casual dining experience. Additional information is available on the Company's website, www.panerabread.com.

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