press center press release



Stockholm, June 16, 2015 — Nasdaq (Nasdaq: NDAQ) announces that the trading in Hövding Sverige AB’s shares (short name: HOVD) commenced today on Nasdaq First North in Stockholm. Hövding belongs to the Consumer Goods sector and is the 50th company to be admitted to trading on Nasdaq’s Nordic markets* in 2015.

The Hövding is an unobtrusive collar that the cyclist wears around his or her neck. The collar contains a folded airbag that only becomes visible when it is involved in an accident. Independent tests confirm Hövding's superior protective capacity vs. traditional helmets. During the past two years Hövding has begun to be launched internationally and is today available in 15 markets in Europe and in Japan. Hövding’s products are sold in over 400 stores and via In Sweden alone, Hövding’s products can be found in more than 70 stores. For more information, please visit

“We are very pleased and proud of this important milestone and welcome our new, both private and institutional, shareholders,” said Fredrik Carling, CEO of Hövding. “I’m looking forward to taking the next step in the evolution of Hövding and in becoming cyclists’ natural first choice of head protection.”

“We welcome Hövding to Nasdaq First North and to our family of companies,” said Adam Kostyál, senior vice president and head of European listings at Nasdaq. “Hövding is a terrific example of how outstanding entrepreneurship can utilize the visibility and capital raising opportunities that the public markets offer.”

Hövding Sverige AB has appointed Västra Hamnen Corporate Finance as Certified Adviser.

*Main markets and Nasdaq First North at Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm.

About Nasdaq First North

Nasdaq First North is regulated as a multilateral trading facility, operated by the different exchanges within Nasdaq Nordic (Nasdaq First North Denmark is regulated as an alternative marketplace). It does not have the legal status as an EU-regulated market. Companies at Nasdaq First North are subject to the rules of Nasdaq First North and not the legal requirements for admission to trading on a regulated market. The risk in such an investment may be higher than on the main market”

About Nasdaq

Nasdaq (Nasdaq: NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to more than 3,500 listed companies with a market value of over $9.5 trillion and more than 10,000 corporate clients. To learn more, visit or

Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland, Nasdaq Riga, Nasdaq Stockholm, Nasdaq Tallinn, Nasdaq Vilnius, Nasdaq Clearing and Nasdaq Broker Services are respectively brand names for the regulated markets of Nasdaq OMX Copenhagen A/S, Nasdaq OMX Helsinki Ltd., Nasdaq OMX Iceland hf., Nasdaq OMX Riga, AS, Nasdaq OMX Stockholm AB, Nasdaq OMX Tallinn AS, AB Nasdaq OMX Vilnius, Nasdaq OMX Clearing AB, Nasdaq OMX Broker Services AB. Nasdaq Nordic represents the common offering by Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm. Nasdaq Baltic represents the common offering by Nasdaq Tallinn, Nasdaq Riga and Nasdaq Vilnius.

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about Nasdaq and its products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond Nasdaq's control. These factors include, but are not limited to factors detailed in Nasdaq's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.


Media Relations Contact:
Carl Norell
+46 8 405 6639

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