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Stockholm, May 18, 2015 — Nasdaq (Nasdaq: NDAQ) announced that Sportamore AB (short name: SPOR), a Small Cap company within the Consumer Services sector, has started trading of its shares on the main market of Nasdaq Stockholm. Sportamore was previously listed on Nasdaq First North (since 2012) and is the 32nd company to list at Nasdaq’s Nordic markets* in 2015.

Sportamore is the largest and fastest growing online sports shop in Sweden. In 2013 Sportamore attracted over 20 million visitors and was proclaimed the ‘e-commerce company of the year’ by Internet World and at the Nordic e-commerce awards. In 2014, Sportamore was nominated for ‘customer support of the year’ at the Nordic e-commerce awards, as well as ‘webshop of the year’ in the category 'Sports and Outdoor' by the members of Prisjakt. Sportamore sells more than 15,000 products from about 300 different brands, representing more than 30 different sports. For more information, please visit

“We are very pleased to move up to Nasdaq's main market," said Johan Ryding, CEO of Sportamore. "We believe this is an important step in our efforts to create value for existing and future shareholders by building the best sporting goods retailer in the Nordics. We look forward to accomplishing this as a listed company on Nasdaq Stockholm.”

“It is always rewarding when companies make the move from Nasdaq First North to our main market,” said Adam Kostyál, senior vice president and head of European listings at Nasdaq. "We look forward to supporting Sportamore with the increased investor awaremess that comes with a main market listing.”

*Main markets and Nasdaq First North at Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm.

About Nasdaq

Nasdaq (Nasdaq: NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to more than 3,500 listed companies with a market value of over $9.5 trillion and more than 10,000 corporate clients. To learn more, visit or

Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland, Nasdaq Riga, Nasdaq Stockholm, Nasdaq Tallinn, Nasdaq Vilnius, Nasdaq Clearing and Nasdaq Broker Services are respectively brand names for the regulated markets of Nasdaq OMX Copenhagen A/S, Nasdaq OMX Helsinki Ltd., Nasdaq OMX Iceland hf., Nasdaq OMX Riga, AS, Nasdaq OMX Stockholm AB, Nasdaq OMX Tallinn AS, AB Nasdaq OMX Vilnius, Nasdaq OMX Clearing AB, Nasdaq OMX Broker Services AB. Nasdaq Nordic represents the common offering by Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm. Nasdaq Baltic represents the common offering by Nasdaq Tallinn, Nasdaq Riga and Nasdaq Vilnius.

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about Nasdaq and its products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond Nasdaq's control. These factors include, but are not limited to factors detailed in Nasdaq's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

Media Relations Contact:
Carl Norell
+46 8 405 6639

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