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Nasdaq Stockholm Welcomes Boozt to the Main Market

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Stockholm, May 31, 2017 — Nasdaq (Nasdaq: NDAQ) announced that Boozt AB (short name: BOOZT), a mid cap company within the consumer services sector, has started trading of its shares on the main market of Nasdaq Stockholm. Boozt is the 47th company to list at Nasdaq’s Nordic markets* in 2017.

Founded in 2007, Boozt is a Nordic technology company selling fashion and apparel online. The company offers its customers a wide selection of fashion brands, relevant to a variety of lifestyles, primarily through its multi brand website Boozt.com. Boozt’s webstores currently attract more than five million visits per month and the company’s vision is to become the leading player in Nordic fashion e-commerce. For more information, please visit www.booztfashion.com.

“We have since the re-launch of Boozt in 2011 been on an amazing journey to get to where we are today," said Hermann Haraldsson, CEO of Boozt. "We have been through some tough weather on the ride but we have been determined and focused on making Boozt.com the leading Nordic multi brand online shop for fashion. We have come far and we couldn’t have done it without our fantastic employees. Team Boozt get things done, but we are nowhere near done. This is probably just the end of the beginning. Today’s listing is an important milestone for us to get our long-term ownership structure in place, so that we can continue our mission towards becoming the leading player in Nordic online fashion with an outstanding customer experience."

“We welcome Boozt to the Nasdaq Stockholm main market,” said Adam Kostyál, SVP and Head of European listings at Nasdaq. “Boozt will make an exciting addition to our consumer services sector, and we look forward to supporting the company for many years to come.”

*Main markets and Nasdaq First North at Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm.

About Nasdaq

Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 89 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to 3,800 total listings with a market value of $11 trillion. To learn more, visit: http://business.nasdaq.com

Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland, Nasdaq Riga, Nasdaq Stockholm, Nasdaq Tallinn, Nasdaq Vilnius, Nasdaq Clearing and Nasdaq Broker Services are respectively brand names for the regulated markets of Nasdaq Copenhagen A/S, Nasdaq Helsinki Ltd., Nasdaq Iceland hf., Nasdaq Riga, AS, Nasdaq Stockholm AB, Nasdaq Tallinn AS, AB Nasdaq Vilnius, Nasdaq Clearing AB and Nasdaq Broker Services AB. Nasdaq Nordic represents the common offering by Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm. Nasdaq Baltic represents the common offering by Nasdaq Tallinn, Nasdaq Riga and Nasdaq Vilnius.

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about Nasdaq and its products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond Nasdaq's control. These factors include, but are not limited to factors detailed in Nasdaq's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

Media Relations Contact
Erik Granström
+46 73 449 78 07
erik.granstrom@nasdaq.com

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