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NASDAQ OMX Welcomes Sportamore AB to First North


Stockholm, October 25 2012 — NASDAQ OMX (NASDAQ: NDAQ) announces that the trading in Sportamore AB (short name: SPOR) shares will commence today on First North at NASDAQ OMX Stockholm. Sportamore belongs to the Consumer Services sector and is the eighth new company to be admitted to trading on First North in 2012.

Based out of Stockholm, Sweden, Sportamore is an online reseller of sports and leisure products. The company, which was founded in 2009 and opened its online store in May of 2010, has today established itself as a leading Swedish online vendor in sports clothing and equipment. Sportamore offers over 10,000 products from more than 450 different brands representing more than 30 different sports. For more information, visit

Emelie Jarnesten, head of NASDAQ OMX First North, commented: “We congratulate Sportamore to today’s listing and welcome them to one of Europe’s most liquid growth markets. We continue to see a solid inflow of companies at First North and hope that more companies will follow Sportamore’s example and take advantage of the investor visibility and reach that NASDAQ OMX can offer.”

Sportamore has appointed Avanza Bank as Certified Adviser.

About NASDAQ OMX Group

The inventor of the electronic exchange, The NASDAQ OMX Group, Inc., fuels economies and provides transformative technologies for the entire lifecycle of a trade - from risk management to trade to surveillance to clearing. In the U.S. and Europe, we own and operate 23 markets, 3 clearinghouses and 5 central securities depositories supporting equities, options, fixed income, derivatives, commodities, futures and structured products. Able to process more than 1 million messages per second at sub-40 microsecond speeds with 99.99+% uptime, our technology drives more than 70 marketplaces in 50 developed and emerging countries into the future, powering 1 in 10 of the world’s securities transactions. Our award-winning data products and worldwide indexes are the benchmarks in the financial industry. Home to approximately 3,400 listed companies worth $6 trillion in market cap whose innovations shape our world, we give the ideas of tomorrow access to capital today. Welcome to where the world takes a big leap forward, daily.  Welcome to the NASDAQ OMX Century.  To learn more, visit Follow us on Facebook ( and Twitter ( (Symbol: NDAQ and member of S&P 500)

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about NASDAQ OMX's products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX's control. These factors include, but are not limited to factors detailed in NASDAQ OMX's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

Media contact:

Carl Norell

+46 8 405 66 39

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