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NASDAQ OMX welcomes Jays AB to First North

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Stockholm, December 19, 2011 — NASDAQ OMX (NASDAQ: NDAQ) announces that trading in JAYS AB (short name: JAYS) shares will commence today, December 19, on First North at NASDAQ OMX Stockholm. JAYS belongs to the Consumer Discretionary sector. JAYS is the 18th company to be admitted to trading on First North in 2011 and the sixth company this year to move its listing from Aktietorget to First North.

Founded in 2007 and headquartered in Stockholm, JAYS develops, designs and produces earphones and equipment for portable media players. Jays supplies high quality products, aimed at providing the user with maximum sound experience. The company is expanding rapidly and its products are today being sold in more than 25 countries worldwide.

Rune Torbjörnsen, CEO at JAYS commented: “We’re excited to start the trading of our shares at First North today and look forward to leveraging the liquidity and increased investor exposure that comes with being part of the NASDAQ OMX family. As a publically listed company within the world’s largest exchange group we’re able to increase the international awareness of both our products and business model, thus setting the foundation for continued growth and expansion.”

Jenny Rosberg, Senior Vice President at NASDAQ OMX said, “JAYS’ international audience and reach make them a great match with NASDAQ OMX, and a valuable addition to First North. JAYS is listing at one of Europe’s most liquid growth markets where we in 2011, in spite of turbulent market conditions, have attracted more than twice as many companies as compared to last year.”

JAYS has appointed Remium Nordic AB as Certified Adviser.

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about NASDAQ OMX's products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX's control. These factors include, but are not limited to factors detailed in NASDAQ OMX's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

NASDAQ OMX Media contact: 

Carl Norell +46 (8) 405 66 39                                                 

carl.norell@nasdaqomx.com

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