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NASDAQ OMX Welcomes Coastal Contacts to the Main Market


Stockholm, November 9, 2009 - NASDAQ OMX Nordic, part of the NASDAQ OMX Group, Inc. (NASDAQ:NDAQ) announces that trading in Coastal Contacts Inc. (COA) shares today commence on NASDAQ OMX Stockholm AB. Coastal Contacts, a small cap company within the Consumer Discretionary sector, has since 2004 been listed on the Toronto Stock Exchange (TSX) and will have its dual listing at NASDAQ OMX Stockholm AB. Coastal Contacts Inc., headquartered in Vancouver, Canada, is the world's leading direct-to-consumer vision products company which designs, produces and distributes a contact lenses and eyeglasses. Coastal sells into more than 150 countries through proprietary web properties. Lensway ( is Coastal Contacts' European subsidiary and the largest internet retail reseller for contact lenses and eyeglasses in Europe. Jenny Rosberg, Senior Vice President NASDAQ OMX said: “Coastal Contact's listing on NASDAQ OMX Stockholm makes a great investment addition to our consumer sector. It is the second company this year to take advantage of our fast-track listing process designed for public companies in other markets looking for investment exposure in the Nordics through a dual listing”. NASDAQ OMX Nordic's fast track listing process facilitates dual-listing for companies that are already listed on certain regulated markets but wish to have a dual listing advantage of NASDAQ OMX' global capital market raising opportunities. Companies listed through the fast track listing process fulfill NASDAQ OMX Nordic's high listing and transparency criteria. - # - About NASDAQ OMX The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,700 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit Cautionary Note Regarding Forward-Looking Statements The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about NASDAQ OMX's products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX's control. These factors include, but are not limited to factors detailed in NASDAQ OMX's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements. CONTACT: NASDAQ OMX Group, Inc. Carl Norell +46 8 405 66 39

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