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NASDAQ OMX Welcomes 5050 Poker Holding AB to First North


Stockholm, September 14, 2011 — The NASDAQ OMX Group, Inc. (NASDAQ: NDAQ), announces that the trading in 5050 Poker Holding AB (short name: 5050 B) shares will commence today, September 14, on First North at NASDAQ OMX Stockholm. 5050 Poker belongs to the Consumer Discretionary sector and is the tenth company to be admitted to trading on First North in 2011. It is the third IPO of the year at First North, which in addition has had three switches from other markets, three spin-offs and one cross listing.

5050 Poker Holding AB was founded in 2007 and owns and manages companies that operate within the online gaming industry. The current focus area is online poker, but will be extended to casino, betting, and entertainment gaming. The business is aimed primarily at customers in Europe. In 2010 the company more than doubled its turnover to 22 million SEK, and today has more than 12,000 registered players. 5050 Poker's vision is to create value for its customers, employees, partners and investors by offering a platform for high quality poker and gambling services.

Jenny Rosberg, Vice President NASDAQ OMX Nordic, said: “It is rewarding to see an oversubscribed IPO in times of economic turmoil, which is proof that the market has confidence in 5050 Poker’s business model and growth potential. In uncertain market conditions NASDAQ OMX is committed to support and help growth companies like 5050 Poker raise capital to support future expansion and to maximize its exposure to the global investor community.”

Patrick Sjögren, CEO 5050 Poker Holding AB commented: “We are very pleased with the strong interest in our listing, and now we look forward to benefiting from the investor reach and brand awareness that comes with being a listed company. We have shown significant growth in the last year and will leverage our listing at First North to continue to build an international and profitable gaming company.”

5050 Poker Holding AB has appointed Thenberg & Kinde Fondkommission as Certified Adviser.

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NASDAQ OMX Media Contact

Carl Norell

+46 8 405 66 39

About First North

First North is regulated as a multilateral trading facility, operated by the different exchanges within NASDAQ OMX Nordic. It does not have the legal status as an EU-regulated market. Companies at First North are subject to the rules of First North and not the legal requirements for admission to trading on a regulated market. The risk in such an investment may be higher than on the main market.


The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,500 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about NASDAQ OMX's products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX's control. These factors include, but are not limited to factors detailed in NASDAQ OMX's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

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