NASDAQ OMX Nordic Introduces Order Routing Service for Nordic Shares

Stockholm, February 21, 2011 — NASDAQ OMX Nordic (NASDAQ:NDAQ) today launched an order routing service for the most liquid Nordic listed shares.  This new, cost-efficient order routing solution will help NASDAQ OMX Nordic members find the best price on NASDAQ OMX, or any of the main European trading venues, via one single gateway.

Hans-Ole Jochumsen, President of NASDAQ OMX Nordic said, “The Nordic marketplace is second to none in its ability to meet the demands of market participants on execution quality, offering the best price 85-90% of time. The introduction of Nordic order routing underscores our commitment to strengthen our offering further. The order router is an easy to use service that helps our members to discover better prices for their customers as well as to strengthen their own business opportunities in an environment where technology and connectivity is key.”

The Nordic Order Routing service covers the most liquid CCP cleared Nordic shares and is connected to five European trading venues. In the event there are better prices on other trading venues the order is routed to the venue providing the most competitive price. The NASDAQ OMX Nordic order router utilizes low latency market data provided by Thomson Reuters Elektron to make accurate routing decisions.

The service is integrated with the core matching engine in Stockholm and is available through NASDAQ OMX Nordic members’ existing connectivity. Additional routing strategies are scheduled to be rolled out in the coming months.

Please see more at http://nordic.nasdaqomxtrader.com/trading/equities/order_routing/ and the market model at http://nasdaqomx.com/listingcenter/nordicmarket/rulesandregulations/

NASDAQ OMX Media contacts: 

Kristin Johannsdottir

kristin.johannsdottir@nasdaqomx.com

+354 868 9836 

Carl Norell

carl.norell@nasdaqomx.com

+46 8 405 6639

About NASDAQ OMX

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries.  NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com. Please follow NASDAQ OMX on Facebook (http://www.facebook.com/nasdaqomx) and Twitter (http://www.twitter.com/nasdaqomx).

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about NASDAQ OMX's products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX's control. These factors include, but are not limited to factors detailed in NASDAQ OMX's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

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