NASDAQ OMX launches new Nordic website to deliver professional tools to private investors

Stockholm, October 18, 2010 — NASDAQ OMX (NASDAQ:NDAQ) announces that it has launched a new web service targeting retail investors who follow the Nordic securities markets. Based on customer feedback, NASDAQ OMX has unveiled an updated nasdaqomxnordic.com on a brand new platform which delivers the customized and in-depth real-time content that our site visitors look for. “In the Nordic securities markets, clients often focus on specific portions of NASDAQ OMX's comprehensive offering, so we let this be our guide in developing this new site. Our new Nordic site allows each customer to create their own personal investment portal with focus on their favorite markets, their native language, their asset classes, and their own portfolio. One goal we have with this re-launch is to showcase not only our transaction business, but many of the other exciting products and services that NASDAQ OMX has to offer in the region, such as Global Data Products, which, through this site, will offer real time data to private investors for the first time, ever”, said Hans-Ole Jochumsen, President NASDAQ OMX Nordic. The new nasdaqomxnordic.com will offer professional tools to private investors, including real time market data and level 5 cash equity order depths for retail investors who choose to open a MyPage+ account*. The re-launch of nasdaqomxnordic.com is a part of NASDAQ OMX Nordic's continuous efforts to increase Nordic retail investor audience's engagement with NASDAQ OMX and the Nordic securities markets, and to further establish NASDAQ OMX as a technology leader and information provider. The new nasdadqomxnordic.com is designed and constructed using the latest web technology to enable outstanding user experience and fast data response times, and will act as a flexible platform for further expanding NASDAQ OMX offering to retail investors. * MyPage+ accounts will be free of charge during a Beta period, after which they incur a monthly fee. About NASDAQ OMX The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com. Cautionary Note Regarding Forward-Looking Statements The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are no limited to, statements about NASDAQ OMX's products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX's control. These factors include, but are not limited to factors detailed in NASDAQ OMX's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements. There can be no assurance that the FSA will give the NASDAQ OMX applicant the authorization and permissions which it seeks. - # - Media Contacts: Anna Rasin +46 8 405 6612 Anna.rasin@nasdaqomx.com

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